Project Fuse arrived in 2020 with a deceptively simple proposition: that a piece of furniture could carry a philosophy. Founded in New Delhi by designer Aniruddh Ghosh, this young Indian…
The ever-evolving interface of architecture and branding is a zone where vision and experience converge to create spaces not just for functionality, but for communication as well. Rutuja Tulsulkar, an…
A world built on making things now judges companies by what those things mean. Bēsō fits right into that change, seeing itself less as someone who builds chairs and more…
In a unique fusion of conceptual design and retail culture, Nik Bentel has collaborated with Lidl to release a trolley-inspired handbag. Bentel, known for changing commonplace objects into surprising artefacts,…
Design thinking is often associated with visualisation, sketching, rendering, and digital models, yet at the same time, designers engage with a more immediate and embodied source of knowledge: touch. Designers…
Analogy Design is redefining industrial design in India as an award-winning studio based in Bangalore, founded by Vyasateja Rao. The studio specialises in helping hardware startups, small manufacturers, and entrepreneurs…
A Practice Shaped by Design Integrity Park + Associates, established in 1999, has earned a reputation as one of Singapore’s most conscientious architectural studios. From the start, Park + Associates…
The cities were once shaped primarily by geography, culture, economics and human needs. Today, they are increasingly shaped by something else: “attention”. The public spaces, which were once designed to…
The present image-driven architectural culture doesn’t allow the brand identity to just be a superficial layer over the top of design; it is now an integral part of practice, process,…
A firm’s brand is often synonymous with its building style in the traditional architecture market. We recognise a Doshi by its use of natural materials, or a Mies by its…
Branding is not a term traditionally associated with architecture, and for a long time, it has felt almost uncomfortable within the discipline. Architecture is often understood as slow, deliberate, and…
Mattel.Inc is one of the most iconic legacy brands in the world of consumer goods. The company was established in 1945, and its history is a great example of how…