In this highly competitive world today, the architecture firm’s success can no longer depend on mere excellence in design alone. It should be strategic branding, market adaptability, and an openness…
The design of the interior of a room is not only about the beauty and the art of making the room look good. It is about creating an atmosphere that…
The Silent Salesperson We’ve all heard the saying, “Don’t judge a book by its cover,” but let’s be real, does that always work in practice? Sure, it’s a good rule…
Economic architecture is all about ensuring that the design fits the shoe, and the shoe size is often constrained by purse strings determined by the prevalent economic conditions. It bridges…
The Future of Branding is Authentic There was a time when branding entailed highly graphic billboards and pamphlets. People would watch television advertisements to know what’s happening in the market…
By definition, branding is the process of creating the merchandising identity of a company. Branding contains multiple layers to it which cover areas that deal with primary elements like a…
Inside the even evolving urban network, cities hold the position of their residents to be a space to live and work. Inside this daily dynamic of our usual lives, lies…
“Branding – A tool to differentiate between you and your competitors” Interestingly, branding is not only about logos and names. It carries a great responsibility to ensure that the company’s…
Minimalism is a design that includes only minimal elements into the design. ‘Less is more’ quoted by Ludwig Mies van der Rohe is a famous quote that represents minimalism. Minimalism…
In the past decade, the architecture industry has seen a shift towards entrepreneurship, with architects choosing to start their own firms instead of working for others. This trend is fueled…
In architecture, the emphasis is usually placed on the physical structures – their form, construction, materials, and utility. However, another equally vital aspect forms the image of architectural wonders—graphic design.…
Introduction In today’s architecture and design industry having a solid brand strategy is key. Your brand strategy not only defines your firm’s identity but also paves the way for the…