Design thinking is often associated with visualisation, sketching, rendering, and digital models, yet at the same time, designers engage with a more immediate and embodied source of knowledge: touch. Designers…
Analogy Design is redefining industrial design in India as an award-winning studio based in Bangalore, founded by Vyasateja Rao. The studio specialises in helping hardware startups, small manufacturers, and entrepreneurs…
A Practice Shaped by Design Integrity Park + Associates, established in 1999, has earned a reputation as one of Singapore’s most conscientious architectural studios. From the start, Park + Associates…
The cities were once shaped primarily by geography, culture, economics and human needs. Today, they are increasingly shaped by something else: “attention”. The public spaces, which were once designed to…
The present image-driven architectural culture doesn’t allow the brand identity to just be a superficial layer over the top of design; it is now an integral part of practice, process,…
A firm’s brand is often synonymous with its building style in the traditional architecture market. We recognise a Doshi by its use of natural materials, or a Mies by its…
Branding is not a term traditionally associated with architecture, and for a long time, it has felt almost uncomfortable within the discipline. Architecture is often understood as slow, deliberate, and…
Mattel.Inc is one of the most iconic legacy brands in the world of consumer goods. The company was established in 1945, and its history is a great example of how…
Building a project from the ground up is always easy. There are no borders, no restrictions, no inbox requirements. Everything depends on the creativity of the architecture and design team,…
Origins of a Legacy Brand (1931 Beginnings) Kokuyo Camlin Ltd. is a story of strength, creativity, and strong emotional attachment. It is a large competitor in the stationery and art…
Frank Gehry is not merely an architect; he is a brand in his own right. Few designers have achieved such immediate recognisability, where a single curve, twist, or fragmented surface…
Every enduring brand rests on a foundation of values, and in the world of engineering excellence, few names embody these values as strongly as Henry Royce. Half of the legendary…