A Practice Shaped by Design Integrity Park + Associates, established in 1999, has earned a reputation as one of Singapore’s most conscientious architectural studios. From the start, Park + Associates…
Humans are perceptive beings, greatly influenced and impacted by their surroundings. These surroundings are primarily made up of the natural and built environment. Architecture is the built environment that surrounds…
The first day at college was a bit uncertain. Even though I had decided to pursue my degree at Addis Ababa University, being in the exact place where I had…
The present image-driven architectural culture doesn’t allow the brand identity to just be a superficial layer over the top of design; it is now an integral part of practice, process,…
A firm’s brand is often synonymous with its building style in the traditional architecture market. We recognise a Doshi by its use of natural materials, or a Mies by its…
Branding is not a term traditionally associated with architecture, and for a long time, it has felt almost uncomfortable within the discipline. Architecture is often understood as slow, deliberate, and…
Mattel.Inc is one of the most iconic legacy brands in the world of consumer goods. The company was established in 1945, and its history is a great example of how…
Technology and tools have always shaped how architects think and produce over the years, from hand drawings to AutoCAD drawings, from hand-made models to the use of parametric software. Today,…
“Imagination is more important than knowledge.” These were the words of the great scientist Albert Einstein. Imagination is an amazing human capability that has promoted the exploratory nature of humans…
When we first started our jobs or internships as architects, we must have noticed that most professional practices are serious and diligent when it comes to a few housekeeping rules,…
Origins of a Legacy Brand (1931 Beginnings) Kokuyo Camlin Ltd. is a story of strength, creativity, and strong emotional attachment. It is a large competitor in the stationery and art…
Frank Gehry is not merely an architect; he is a brand in his own right. Few designers have achieved such immediate recognisability, where a single curve, twist, or fragmented surface…