Are we designing riverfront projects to give precedence to rivers or to enhance social displacement? India’s riverfront projects possess large parcels of land, which have not only given rebirth to…
The present image-driven architectural culture doesn’t allow the brand identity to just be a superficial layer over the top of design; it is now an integral part of practice, process,…
A firm’s brand is often synonymous with its building style in the traditional architecture market. We recognise a Doshi by its use of natural materials, or a Mies by its…
Branding is not a term traditionally associated with architecture, and for a long time, it has felt almost uncomfortable within the discipline. Architecture is often understood as slow, deliberate, and…
Mattel.Inc is one of the most iconic legacy brands in the world of consumer goods. The company was established in 1945, and its history is a great example of how…
In developed countries, we often lament the lack of third spaces, but in India, a particular kind of third space abounds. It is free, accessible and is everywhere. Yes, they…
The concept of luxury is a fascinating one. On one hand, it could mean inherent or intrinsic value, while on the other hand, it could mean the value given to…
When we quantify a space, we tend to measure physical attributes like shape, size, depth and colour. Yet long before we consciously assess these features, our body and mind are…
The growing importance of the climate crisis has changed how we discuss architecture. Now, environmental performance and carbon responsibility are central to design choices. Among the various factors, embodied carbon…
Architecture Beyond the Moment of Completion Architecture is frequently praised upon completion. Buildings are photographed when the surfaces are pristine and the objectives are clear. However, the true test of…
Historical significance of Maya Civilisation The Maya Civilisation was a prehistoric Mesoamerican society of indigenous people, dated between 2000 BC and 1697 AD. They were known for advanced systems of…
Architecture has always played a role in cinema. From Alfred Hitchcock’s use of space to build fear and suspense, to Wes Anderson’s carefully constructed sets where symmetry, colour, and geometry…