According to Elephant-Parade, the power that drives the new communication period stems from never-ending creative energy. As it is a communication company that specializes in digital integration, openness and diverse culture, the design intervention penetrates openness, creative aesthetic ideas and humanized concepts into its space structure design.

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Location: Beijing, China
Area: 4100 sq. m
Year: 2017

According to the architects, the process of designing is not only simply doing but also beautifying life. As time has passed, people are tired of the reinforced concrete and the string light mirror glass and have begun to seek out more lifelike materials. As a result, the architects restored the hue of the Elephant-Parade office by using bamboo features. Nature has already provided the most unique and beautiful models for humans, so art must emerge from there.

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The single geometrics space has been cut and broken in the first layer. While it can be recombined and re-displayed, it feels like it shows and could return to its original shape. This way, the internal communication function of the office is maintained while remaining as vibrant and engaging as a jigsaw puzzle. It addresses a variety of practical issues, including lighting and ventilation, line organization, functional partition, and so on.

It is all about adding and subtracting when it comes to spatial relationships. Several geometries of the same or different forms are added to a single piece in this layer while maintaining major and minor relationships and emphasizing the image and expression of space. Subtraction is cutting and emptying the original shape in order to create new shapes that fulfill the needs of space functions. This gives the blocks a more vivid shadow and a more sculptural sense.

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Floor Plans ©https://www.archdaily.com
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Floor Plans ©https://www.archdaily.com
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Floor Plans ©https://www.archdaily.com

Each block includes hidden lights on the floor and ceiling, allowing for the development of independent space even in the evening. Digestion and restructuring generate creative visual space in the framework of the multivariate composite in a simple and attractive, clear and bewildered multidimensional design language.

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The office space of Elephant-Parade not only reflects the characteristics of the industry but also thoroughly conveys its cultural and aesthetic values. Small areas give a sense of privacy, but they also communicate with the larger space. As a result, group and individual areas coexist peacefully and execute their functions.

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©https://www.architectmagazine.com
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Bamboo as a building material evokes the ancient Asian architectural system. Its output in China is sufficient to meet material demand, and it has high toughness and plasticity features. The stairs are made using bamboo and are curved. “The straight line belongs to men, and the curve to God,” architect Gaudy once stated. 

The curvature, which expresses something beyond the structure, is what relaxes our hearts and makes us feel like we’re walking in a distant daydream. To expand the flow of the space, designers create curve splicing in the stairwell and at the top of the first layer. 

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Geometric lines are used in the interior space in this way, where nature is better utilized and conventional materials are not piled up. There are materials, structure, construction, and entities because of the interface, which exists for this place. In the internal area, a flowing rhythm is developed.

People’s behaviours exhibit a strong sense of purpose and shortcuts as a result of the fast pace of life. Their conducting code’s straight lines become another design standard for flowing space. People’s aesthetic understanding of curves and their linear activities are better aligned in modern space design. 

People are no longer bound by fixed time and space to work, and their conceptions of work and working forms have undergone a revolutionary transformation. To organically integrate with life, individuals seek a more warm and comfortable work environment.

References

ArchDaily, n.d. https://www.archdaily.com. [Online]
Available at: https://www.archdaily.com/877789/space-design-of-elephant-parade-office-the-worlds-leading-marketing-agency-cun-design?ad_source=search&ad_medium=search_result_all

Architect Magazine, 2017. https://www.architectmagazine.com/. [Online]
Available at: https://www.architectmagazine.com/project-gallery/elephant-parade-office_o

e-architect, n.d. Beijing Architecture designs. [Online]
Available at: https://www.e-architect.com/beijing/elephant-parade-office-in-beijing

Author

Ria is a bachelor's student pursuing Architecture. Her interests include food, films and urban sketching. She wants to combine her passion for architecture and writing to make people think about various subjects.

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