In an increasingly digitised world, the persistence of stationery brands may appear surprising. Yet, certain companies continue to thrive by transforming ordinary products into emotional experiences tied to learning, creativity,…
Most people encounter Maped Group long before they know its name. Brightly colored scissors, a geometry set packed in a student’s backpack, and a pencil sharpener used in class are…
In the show ‘The Office’, the company Dunder Mifflin only sells paper in wholesale, but the real-life company Staples, born in America, sells retail products ranging from high-quality office supplies,…
How It All Began Before India became an independent nation, on 24 August of 1910, ITC Limited had already established its roots in Calcutta (present-day Kolkata) under the name “Imperial…
Over the last decade, luxury interior design has undergone significant change. Earlier, it used to be a service industry that focused on aesthetics and project delivery. It has now evolved…
Why Storytelling? Stories have always been captivating, haven’t they? We grew up avidly waiting to be told one every night before we could float away in our own versions of…
In the modern era, very few brands have been able to transform a household chore into a statement of identity. Inventor, engineer, and entrepreneur, James Dyson, built one of the…
More than Just Music Music shows have never been only about sound. From the moment artists step onto a stage, they are not just performers; they are visual storytellers. The…
Building brands in today’s growing industry of architecture and interiors is no longer only about creating spaces and structure. They are also about setting a recognizable identity of their own.…
The Power of Design-Led Branding In today’s highly competitive global market, architecture and design firms must cultivate strong identities that extend beyond delivering functional spaces. Successful studios are recognised not…
The story of Mayank Anand, the founder of Mayank Anand Architecture and Interior (MA:AI), is one filled with uniqueness, which is capable of showing us a new perspective of how…
In the world of musical instruments, particularly guitars and basses, the name Fender stands out as an icon. For over 70 years, Fender has offered musicians, independent artists, and younger…