Inbound marketing is the contemporary strategy to attract clientele for the business. Many businesses own or entrepreneurs are moving on from outbound marketing as it has become less effective due to the growing internet market. In current times, it is important to target a specific audience that can help you grow your business or start-up. While outbound strategies demand lots of time, focus, and effort and still might not always yield expected results, inbound marketing is easier, engages a targeted audience, and yields results in a lesser amount of time. Outbound marketing is becoming obsolete as time passes. For instance, it is easier for the audience to know your product in the comfort of your home rather than flying across cities to attend seminars. Inbound marketing attracts consumers like a moth to the flame (Halligan, 2019)  

Why inbound marketing is the way for architects? - Sheet1
Inbound Marketing-A Beginner’s Web Marketers Guideline_©jmexclusives/  Mucira Joseph

Inbound marketing for Architects

An architect is known through his work, whether you are a freelancer, employed in a big firm, or just starting, it is important for you to keep the workflow steady. To keep the new projects coming, an architect needs to engage with the public.  Architects aim to inspire people through their work. A true architectural masterpiece is a medium of necessity that speaks to clients’ hearts. Just as an architecture needs to provide function and form, so does an architect’s marketing strategy. Inbound marketing has opened new ways for architects to keep their audiences engaged, with social media and online platforms, architects can produce digital portfolios reduce their marketing cost, as well as, become more accessible to the audience and can help the client to know you and trust in your expertise. 

Why inbound marketing is the way for architects? - Sheet2
From Architecture to Digital Marketing Strategy_©Linkedin/ gerardoaranguren

Engaging more Audience through Inbound Marketing

The first step to attract a better clientele is to set up a hub for your industry, it can either be a website or a social platform. Your architecture website and digital portfolio is the essential element for an inbound marketing strategy that attracts traffic.

An architect is always advertising himself, whatever they do leave an impression, and everything for them is marketing, from creating an experience out of a building to writing about the building, they are in constant conversation with the consumer. The important thing for them is to keep the audience engaged, and devise techniques that help drive traffic to your architectural firm. 

The comprehensive inbound strategy includes elements like blogs, newsletters, focused keywords of your content, consistency of content, and strong call to action strategies (Woven agency, 2019). 

Engaging audiences through inbound marketing_©kindle communication/ Sami Ari

Consistency in Content

Content marketing allows an architect to connect with the audience. They make you look more professional and help to convey your style. A social platform such as Facebook and Instagram works on an algorithm, the more consistent you are with your content the more traffic it brings you. Although it is very important to keep the content relevant, valuable, and accurate. 

  1. Newsletter: It is important for an architecture website to engage audiences with the news on the performance of the film as well as keep them aware of the upcoming projects or past achievements, as it helps to build interest and the profile of the firm.
  2. Blogs: One of the best ways to establish traffic on your website is by placing blogs or articles, as they create greater online visibility. 
  3. Focused keywords: Focus keywords helps a user find your firm. They help in attracting only the interested audience. By incorporating focused keywords in your content, google ultimately establishes your site as relevant for these phrases and helps your business appear in the search results.
  4. Call to action strategies: A call to action or CTA, is a digital marketing technique that convinces the website visitor to take the desired action, such as getting them to like a product or subscribe. A strong CTA can help build awareness and get more people to learn about the company. It increases the sale by identifying the targeted audience and generating leads and making it easier for people to reach your website. The most effective call-to-action strategies are ones that are concise and catchy and persuade the audience to click on your website. Although you must employ a zero-pressure approach and let the audience know that they are exploring without committing. That usually becomes more effective when you create a sense of urgency, use strong conjectures or great designs (Conway, n.d.). 

Using virtual marketing strategies has proven to be an effective way to increase traffic and make architecture more accessible. Using techniques like social media marketing, inbound ads, web design, and search engine optimization has amassed architects millions of followers online. 

Modern clients spend more than average time online researching for the product to make an informed and educated decision. An architect needs to acknowledge the needs of these clients and use them as an importunity for oneself. A firm or an architect needs to share valuable content, and use content marketing to his benefit to optimize the search engine traffic, and climb on top. 

References: 

  1. Conway, M. (n.d.). How Architects Can Use Inbound Marketing to Find New Business. [online] Means-of-Production. Available at: https://means-of-production.com/blog/how-architects-can-use-inbound-marketing-to-find-new-business [Accessed 13 Feb. 2022].
  2. Halligan, B. (2019). Inbound Marketing vs. Outbound Marketing. [online] Hubspot.com. Available at: https://blog.hubspot.com/blog/tabid/6307/bid/2989/inbound-marketing-vs-outbound-marketing.aspx.
  3. Woven agency (2019). Growing An Architecture Firm Inbound Marketing. [online] Woven Agency. Available at: https://woven.agency/blog/inbound-marketing-architecture-firm/ [Accessed 13 Feb. 2022].
Author

Romaisa Tahir ( a student of architecture at the Institute for arts and culture, from Pakistan) enjoys writing and expresses her concerns via poetry and narrative writing. She believes that the passion for writing and admiration for the art of building can be blended; allowing the silence of buildings to speak through words and add meaning to their existence.

Write A Comment