Social media platforms such as Facebook, YouTube, X, Pinterest, and Instagram have significantly changed how consumers interact with a variety of industries, including architecture, in recent years. The capacity of…
Elaboratively, architectural journalism bridges architectural practice, the design community, and the broader range of people. It’s a medium through which architecture can be communicated. Tracing back to the way before…
Considered an important part of our daily lives, social media can be regarded as a cultural convergence, translating into media convergence, participatory culture, and collective intelligence, and directly reflects and…
The Future of Branding is Authentic There was a time when branding entailed highly graphic billboards and pamphlets. People would watch television advertisements to know what’s happening in the market…
In the digital era, the race to showcase unparalleled works by various creators, including architects, has accelerated on the ever-engaging social platforms integral to the lives of the current generation.…
In today’s world, social media plays a crucial role in bringing together various elements of architecture. There are broadly two categories of people involved in the architectural realm: professionals and…
When we think about the digital Marketing in architecture, one would immediately reckon that it is a social media post which comprises captivating graphics and visuals, however, it is a…
With fierce competition in the architecture industry traditional marketing methods are no longer sufficient. As the industry thrives on visibility and reputation, the clients are more informed and knowledgeable and…
Modern civilization is facing a digital transformation, particularly in the aftermath of the epidemic, with cell phones and social media usage becoming ubiquitous among teens. Social networking is a boon.…
The term ‘meme’ was coined by Richard Dawkin in his book ‘The Selfish Gene’ in 1976. He defined a meme as an idea, behaviour or style that spreads through imitation…
In the dynamic field of architecture, networking and professional development have become extremely crucial. Apart from pushing the limits of design and creativity, establishing one’s own style, and making a…
Photography serves as a mode of nonverbal communication, conveying narratives through its composition, abstraction, and manipulation. Through careful observation of a photograph, individuals can perceive not just the narrative it…