In our everyday lives with our hectic schedules, keeping up with people, trends, news, and networking for our professional careers have been made easy with various Social Media platforms. Social Media applications have now become an integral part of everyone’s life. It has diversified its usage from connecting with friends and family to building work networks, growing one’s business, and getting noticed to land more projects in one’s respective field. Social Media now acts as a contested space for individual and companies to pitch their ideas and win projects.
As talked about design field, most entrepreneurs start their journey single-handedly, which altogether makes it more crucial to have extensive knowledge of getting your projects noticed which subsequently helps you to land more projects. Along with this, it also helps individuals by keeping them informed about the upcoming trends, technology, materials, and various other aspects of the design field. It helps in generating dialogues and sharing visual inspirations which all designers value and aim to prioritize in their careers. Some of the most useful social media platforms for the designer are Instagram, Twitter, and Linkedin. In. All these amalgamate to provide a space where designers and creative individuals can share provoking content, videos, photos, and press of their objects, both of formal and informal typology. These social media platforms also encourage them to participate in competitions and collaborate with various designers to gain large-scale projects and be part of International Design. This along with clientele also provide recognition to their firm
Moreover, the AI developed over social media has become so strong that they guide the user on promotions, interactions, and collaborations with other people across the world. It guides the user through prompts, and other features such as paid promotions and sponsorship by highlighting your post and reaching out to maximum people across the world. It has also helped designers to get recognized via various esteem platforms for awards in various categories. This can immediately increase their viewership and target audience which can help them to land more projects.
Instagram: Instagram is the modern version of Facebook. Facebook which was majorly used to connect to friends and family and share personal lives has transformed into Instagram which has adversely grown from just connecting to close ones to staying public on the personal and professional front. It holds various features such as posts, stories, and reels. Amongst them, stories are the instant feature that assists in creating engaging content for the viewers by putting in minimum effort from the owner. Designers can use this as a quick informal platform to give insights into architecture and design topics as well as into their daily lives which inspire upcoming designers in the field. Reels are extended versions of videos combined with songs and captions that enable the owner to translate their work into interesting form whereas post act as detailed descriptions of their work or a particular content they are trying to market. Instagram overtime has gained immense popularity amongst all age groups, therefore having an updated insta account with consistent engaging content will do the required job for the designers. Notably, 90% of Instagram users follow a business account, indicating the platform’s significance for professionals seeking to connect with their target audience.
LinkedIn: unlike Instagram, Linked In is a professional medium for designers and creative individuals to reach out to people via posting about their work and achievements. LinkedIn provides detailed data of one’s qualifications, achievements, and awards to other people on the platform to connect with you purely on your work portfolio. It helps the viewers to know the owner’s experience in the relevant field and reach out. Keeping an updated Linked profile will surely bag you more projects and increase your viewership via potential clients and other professionals across the world. The other features such as Linked In groups and LinkedIn ads. facilitate individual growth in the industry by being recognized among various people across the world. The idea of the linked-in groups is also to connect with people outside one’s profession to market your business and create the need for design and land potential clients, collaborators, and business leaders to recognize your work.
Twitter somewhere ranges between formal and informal content. Its fast-paced nature of tweeting and engaging with people can incredibly connect you, and people, in the easiest manner. Optimizing your profile with the right photos, headings, and links to your work could make the user’s job on the other side easy. Creating lists on the Twitter section is again one of the most useful features, that allow the owner to segregate people into various lists which can become beneficial for collaboration and earning projects in the future. Along with this being an active part of sharing engaging content and tweets can put you in the limelight and mark your space in the industry.
Along with all the features of various social media, crafting an engaging bio can create a remarkable impression and put you a step ahead at first glance. Your introductory bio should include a catchy introduction followed by links of your portfolio for people and contact details for users to connect through you easily. Hashtags again is one of the most useful features developed over social media. The skillful usage of correct hashtags can increase your viewership and reach amongst various concerned people. However, it is important to understand, that networking and making connections is an overnight journey and one should aim to be consistent and post relevant valuable data to be noticed. In an age where people are becoming less patient, make sure to have your content short yet engaging to create an appropriate audience. Networking and brand building are some of the most important aspects of business, which social media has made quite simple and easy. The reliance on these networks is increasing daily and one should master the art to be the frontiers in the industry.
References:
Barai, Tanuj & Kakade, Hrushikesh & Dahale, Hrushikesh & Somwanshi, Rohini & Padamtintiwar, Shreyash. (2021). Use of social media in Business. 10.13140/RG.2.2.11086.79680.
Hermida, Alfred. (2015). Power Plays on social media. Social Media + Society. 1. 10.1177/2056305115580340.
Kumar, Sameer & Mohd Jan, Jariah & Jan,. (2023). Social Networks and the Business Value of social media.
Workos. (2022, August 29). Social Media for architects that bring clients: 7 secrets to success. Archi CGI. https://archicgi.com/architecture/social-media-for-architects-7-secrets/
