Amid the high-stakes world of brand evolution, few brands have shaped global culture as profoundly as Penguin Books. It is one of the most recognisable publishing brands in the world…
Even if one is not a football fan, they must have definitely heard Shakira’s Waka Waka and this year’s Dai Dai. The Colombian singer has been the official voice of…
The Sidewalk as the Red Carpet In the modern metropolis, choosing what to wear has become an essential part of our life choices. The urban context dictates our clothing and…
Psychological Drivers behind Fast Fashion Obsession Fast fashion has remodeled people’s shopping choices and socializing skills. The psychology of exclusivity and the influence of social media have resulted in an…
In the show ‘The Office’, the company Dunder Mifflin only sells paper in wholesale, but the real-life company Staples, born in America, sells retail products ranging from high-quality office supplies,…
Why Storytelling? Stories have always been captivating, haven’t they? We grew up avidly waiting to be told one every night before we could float away in our own versions of…
In the modern era, very few brands have been able to transform a household chore into a statement of identity. Inventor, engineer, and entrepreneur, James Dyson, built one of the…
Origins of a Legacy Brand (1931 Beginnings) Kokuyo Camlin Ltd. is a story of strength, creativity, and strong emotional attachment. It is a large competitor in the stationery and art…
Architecture, a field that utilizes touch and site, has long dealt with space, material, and culture. Today people see things more online than in person. A shift powered by Digital…
Architecture and Design are ever-changing components of the world. They are dynamic and adaptive to the needs of the hour. Along with social community aspirations, architecture offers innumerable designs of…
Close your eyes and imagine this scenario. It’s a relaxing Sunday afternoon, and you are heading to the supermarket for groceries. A sea greets you as you move through the…
The design of the interior of a room is not only about the beauty and the art of making the room look good. It is about creating an atmosphere that…