In the show ‘The Office’, the company Dunder Mifflin only sells paper in wholesale, but the real-life company Staples, born in America, sells retail products ranging from high-quality office supplies,…
Why Storytelling? Stories have always been captivating, haven’t they? We grew up avidly waiting to be told one every night before we could float away in our own versions of…
In the modern era, very few brands have been able to transform a household chore into a statement of identity. Inventor, engineer, and entrepreneur, James Dyson, built one of the…
Origins of a Legacy Brand (1931 Beginnings) Kokuyo Camlin Ltd. is a story of strength, creativity, and strong emotional attachment. It is a large competitor in the stationery and art…
Architecture, a field that utilizes touch and site, has long dealt with space, material, and culture. Today people see things more online than in person. A shift powered by Digital…
Architecture and Design are ever-changing components of the world. They are dynamic and adaptive to the needs of the hour. Along with social community aspirations, architecture offers innumerable designs of…
Close your eyes and imagine this scenario. It’s a relaxing Sunday afternoon, and you are heading to the supermarket for groceries. A sea greets you as you move through the…
The design of the interior of a room is not only about the beauty and the art of making the room look good. It is about creating an atmosphere that…
This article endeavours to highlight the role of social media in architecture, thus the aims of this article pertain to acknowledging aesthetics and the ‘Socio Digital’ aspects of architecture. Defining…
The Silent Salesperson We’ve all heard the saying, “Don’t judge a book by its cover,” but let’s be real, does that always work in practice? Sure, it’s a good rule…
Destin Sparks, an award-winning landscape photographer and social media influencer said, “Photography is the story I fail to put into words.” Social media, especially Instagram and Pinterest, use images composed…
By definition, branding is the process of creating the merchandising identity of a company. Branding contains multiple layers to it which cover areas that deal with primary elements like a…