Substances are “symbolized,” interpreted, and screened by individuals, that reflects their feedback on practices in the world. Everyone is a part of the collective society and connects with the world, holding on his or her views. Conscious behaviors bring about the states of paralleling, opposition, merging and detachment, and immerse individuals into their internalized trajectories of movement.
Project Name: AND.G Concept store
Project Location: The Mixc, Shijiazhuang
Interior & Installation design: DAS Lab (www.das-design.cn)
Principal designer: Li Jingze
Designer: Ivy Wu
Owner: AND.G
Key materials: Sandblasted stainless steel, Terrazzo, Blue glass, Diatom ooze, Volcano, Wood grain cement board
Area: 180㎡
Design period: 07/2019-09/2019
Construction period: 10/2019-11/2019
Photographer: Shao Feng
Project description and drawings: DAS Lab
The whole space is regarded as a medium for brands to gather, we analyzed its essence — inclusiveness, trying to find out commonalities among contradictions. The cluster effect of individuals is realized in a linear manner to form an abstract and flat grid system. Through such a system, AND.G hopes to encourage distinctive individuals and independent brands to connect with their self-identity.
As conceiving the ideology of AND.G, “decentralization” is the presence of the concept yet a practical necessity. Brands are encouraged to radiate themselves while intersecting and penetrating each other, to create vague ‘boundaries’ of non-confusion. As opposed to adopting fixed circulation, AND.G links up the ‘points’ to form a ‘plane’ to inspire the customers to have an in-depth dialogue with brands out of intuition.
The purpose of re-examining the effects of contrast, integration, vagueness, and concentration that materials generated in the space, is not merely to pursue visual performance, but more importantly, to further bridge brands with art through creating a diverse yet homogeneous emotional context to convey brand declaration to the public.
DAS Lab
Founded in Shanghai, DAS Lab, as a subsidiary of DAS Design, is an experimental design studio led by founding partner and creative director Li Jingze. We aim to provide high-quality design services with devotion to exploring the cutting-edge and forward-looking creative solutions to pluralistic business formats, culture, retail, F&B, and hotel whilst contributing unique high-standard commercial design works to the industry.
People say that boundary exists in architecture, space or human. DAS Lab excels at deviating from common cognition and wanders on the boundaries of thinking, finding out the unique memory points in context of fuzziness and uncertainty then fully controlling the interpretation from concept to implementation to deliver the unforgettable space experience. High completeness of design is the only standard we always adhere to.
DAS Lab has collaborated with clients from different backgrounds such as Holiland, HEYTEA, MUJOSH, STARTER, VANKE, LONGFOR Group, and LostVilla. The studio has been featured in leading design media worldwide, including FRAME, YATZER, YELLOWTRACE, ARCHIDAILY, ELLE DECO. In 2019, DAS Lab has been awarded by German IF Design Award.
