The use of colours in architectural buildings can have a significant impact on the building’s visual appeal,  brand identity, cultural significance, and environmental performance. Architects and designers must carefully consider the use of colours in designing structure to ensure that they effectively achieve the desired outcomes. The use of colour in architecture can affect people in different ways, depending on cultural and personal associations.  

Aesthetics and Visual Appeal: The use of colours can enhance the visual appeal of a building and make it more attractive and appealing to the public. Colours can be used to create contrast, highlight important features, and add a sense of vibrancy to a building’s design. 

Branding and Identity: Colors can be used to reflect the branding and identity of a company or organization,  making it easily recognizable and memorable. This is particularly important for commercial or public buildings, as consistent colours can help establish a strong visual identity and brand recognition. Cultural Significance: Colors can be used to reflect the cultural or historical significance of a building or site.  For example, the use of certain colours in religious buildings may have specific symbolic meanings, or the use of colours in historic buildings can help to convey a sense of the building’s heritage. And significance. Environmental Factors: The use of colours can also have an impact on the building’s environmental performance. Lighter colours can help to reflect sunlight and reduce the amount of heat absorbed by a building, while darker colours can help to absorb heat and provide insulation in colder climates. 

For instance, in Western cultures, white is often associated with purity and cleanliness, while in some  Eastern cultures, it can symbolize mourning or death. Thus, architects must be mindful of the cultural context in which their designs will be used and the potential impact of colour choices on the users. Colour can be used to create different moods in a space. Warm colours like red, orange, and yellow can create a sense of energy and excitement, while cool colours like blue, green, and purple can create a calming and relaxing atmosphere. Earth tones like brown, beige, and grey can give a sense of stability and grounding.  Additionally, contrasting colours can be used to create visual interest and highlight specific areas of a design. In addition to affecting mood, colour can also impact perception. Bright, bold colours can make a space appear larger and more open, while darker colours can create a sense of intimacy and cosiness. Colour can also be used to accentuate the architecture itself, highlighting specific features and creating a focal point. Finally, colour can be used to communicate a message or reinforce brand identity. For instance, certain colours are often associated with specific industries or companies, such as blue for technology or green for environmental sustainability. In this way, colour can be used to create a consistent visual identity that aligns with a company’s or organisation’s values and goals. 

Overall, colour psychology plays an important role in architecture, as it can affect our emotions, mood, and behaviour. Architects and designers must consider the cultural context of their designs and carefully choose colours that convey the intended message and elicit the desired response from occupants. The use of colour can create different moods, impact perception, and communicate a message or brand identity. By incorporating colour psychology into their designs, architects can create spaces that are not only aesthetically pleasing but also functional and meaningful.

Why do colours play an important role while designing any structure? - Sheet1
Designing structure-Gaudi’ Park Guell view_©Arch Daily

If visitors know one thing about Barcelona before boarding a plane, it is the surname of the city’s most celebrated architect, Antoni Gaudi. Lists of the city’s top attractions are dominated by his otherworldly structures. Often corner-less, their round lines, sheathed in a skin of rainbow tiles and punctured with windows that appear like melting stones, captivate tourists and locals alike. From palaces to churches,  

Gaudi’s buildings appear like something built from a child’s fairy-tale imagination. Many also come to wonder why more buildings don’t look like this: Why don’t we all have Gaudi-inspired churches and houses in our cities and towns? Why isn’t all of Barcelona built in the same vein? Do we simply say that Gaudi was a visionary genius whose style was irreplaceable and left it at that, or can we also understand the buildings as products of unique circumstances specific to Barcelona at the moment that they were created?

Why do colours play an important role while designing any structure? - Sheet2
Designing structure-Gaudi’ Park Guell staircase_©smart history

An architectural project where colours are used in the design is Gaudi’s Park Guell in Barcelona, Spain. The park is a public garden complex that was designed by the famous Catalan architect Antoni Gaudi in the early 1900s. 

Gaudi used a wide range of colours in the design of Park Guell, which is a whimsical and eclectic collection of structures and sculptures. The use of colour in the park is an important part of Gaudi’s signature style, known for its playful and surreal elements. 

Why do colours play an important role while designing any structure? - Sheet3
Designing structure-Gaudi’ Park Guell view_©smart history

One of the most striking examples of the use of colour in Park Guell is the famous “Dragon” fountain, which features a mosaic dragon sculpture covered in vibrant tiles of green, blue, and yellow. The use of colour in this sculpture and throughout the park is meant to create a sense of joy and playfulness, inviting visitors to explore and engage with the space in a fun and whimsical way. 

In addition to the use of colour in the sculptures and structures, Gaudi also incorporated a variety of plants and landscaping features throughout the park, using colours to create a cohesive and harmonious design.  The use of colour in Park Guell is a key element of the park’s unique and unforgettable character, making it a  must-see destination for visitors to Barcelona

Why do colours play an important role while designing any structure? - Sheet4
Designing structure-Gaudi’ Park Guell bench_©smart history
Gaudi’ Park Guell ventilation shaft and checkerboard roof, GateHouse _©smart history

The use of colour in Gaudi’s Park Guell was an important part of his design approach, and he employed several colour psychology techniques to create an immersive and engaging environment. Some of the key ways that colour psychology was used in the design of the park include: 

Creating a sense of playfulness and whimsy: Gaudi used a wide range of bright, bold colours throughout the park, which helps to create a sense of playfulness and whimsy. This use of colour helps to engage visitors and create an immersive and enjoyable environment. 

Eliciting emotional responses: Gaudi’s use of colour was also intended to elicit specific emotional responses from visitors. For example, the use of blue in some areas of the park is meant to create a sense of calm and relaxation, while the use of red in other areas is meant to create a sense of excitement and energy.  Reflecting the natural environment: Gaudi also used colour to reflect the natural environment in which the park is situated. For example, the use of greens and browns in the park’s landscaping and structures helps to create a sense of harmony with the surrounding hills and forests. 

Overall, the use of colour psychology in the design of Gaudi’s Park Guell helps to create an immersive and engaging environment that reflects Gaudi’s signature style. The park is a testament to the power of colour in architecture and design, and it remains a popular destination for visitors to Barcelona.


Raivati grew up in Ahmedabad, India and have always been fascinated by people, places and stories. She has completed three-year diploma course in Architecture, Bachelors of Design (Major : Space Design) from Anant National University, and currently pursuing my Master’s in Architecture and Urbanism which is focused on Computational Design, Robotic Digital Fabrication and Urban Design from University of East London. She always looks forward to expand through experiencing and learning different things while working, travelling and capturing the essence in every possible place she can. She is skilled in AutoCAD, Maya, Sketch-up, hotoshop, Architectural Writing, Design Research, Architectural and Interior Design. She has worked with various Architectural and Interior Design firms in Ahmedabad, India and in London, United Kingdom like Sachin Gandhi and Associates, Accanto Interiors, etc. She has a keen interest in Urbanization, and about how cities get evolved due to people and identities. Being in this process, she has learned to manage time and challenges and always plans to engage herself with work which gives happiness and learnings.