Communication and Architecture
Art and architecture have a strong link shared through their design, architecture, and distinct meanings. Both are produced using the same organizing principles, visual elements, and sensory involvement. Both art and architecture have a purpose. They are both expressive and communicative. Architecture is the art and method of designing and building structures with an artistic component instead of focusing solely on technical skills. Architectural design is used to meet both practical and aesthetic goals, hence meeting both technical and creative goals. According to this interpretation, architecture does not qualify as beautiful art because it serves a practical purpose. Messages, ideas, and concepts have visual communication.
This entails learning and implementing design thinking and sketching abilities to make messages, ideas, and concepts visible and tangible. Drawing is the fundamental component of visual language used in visual communication design to facilitate the creation and visualization of ideas. Architects learn and appreciate the value of presentation drawings in communicating their final visual communications. They build an understanding of how design components and principles affect the visual message and how information and ideas are received and perceived via experimentation and investigation of the link between design elements and design principles.
Visual Communication
Visual communication is the representation of information through images. It facilitates the quick and easy communication of critical or relevant facts and statistics. Presentations, bar graphs, and charts are examples of visual communication in the workplace.
The key to effective visual communication is to use it effectively. Visual aids can be employed subtly or overtly, and both can be beneficial, provided they appeal to the specific audience you’re catering to. And not everyone gets it right; several firms have pulled advertising because the audience’s impression differed from what was intended. Similarly, when it comes to internal communications, improper or ambiguous graphics in a presentation can confound any team of professionals.
By putting more emphasis on visual communication, brands can expand faster, and their relationships with customers can be strengthened. It improves the user experience on your platforms and assists in overcoming problems like low user retention. With the knowledge and abilities you would get from a visual communication course, you might advance the content, communications, or design team of any organization you choose to join. By focusing your imagination and effort, you might even be able to provide novel techniques to this field that is always evolving.
Visual Communication and Architecture | Visual Communication
In general, images have enormous powers to influence and motivate their viewers; therefore, creating a compelling mood board can be a game changer for the architect, visual artist, and clients and intensify the project’s storytelling process.
Sensitivity is a difficulty with design language. However, to evoke a certain emotion in people, visual communication design—whether it be for an architectural structure, a company, or a city’s/own country’s identity—needs careful consideration. Here, the objective is to ultimately communicate that sensation to its responses suitably and truthfully. To improve their chances of success, architects must work with visual communication designers. Designers are merely intermediaries who must acknowledge (be conscious of) this goal. Although we frequently associate ourselves with the tasks we complete, it is important to keep in mind that every one of us contributed in our own unique way to each project. Only in this way can originality take on a design language. Some of the examples of crossover of visual communication and architecture are as follows:
SIGNAGE: The majority of the signage you encounter every day is for profit. Commercial signage is manufactured in large quantities, is inexpensive, and has a short lifespan. It frequently employs vivid colors to grab attention and loosely adheres to brand style rules. Like the signage shown below, it is part of visual communication and makes the flow of cards easier in day-to-day life.
MOODBOARD: A mood board, sometimes referred to as a material board, is a canvas on which our design team has fixed a variety of sample materials from the design concept they are currently developing in the studio. Before the design concept is implemented, the board may include examples of materials such as wood, tiles, metals, stones, and wall coverings that express the appearance and feel of the design concept. Such kind of visual communication helps architects to deliver their thoughts beforehand.
LOGO DESIGN: To create an identity for your brand and to maintain a standard, logo design is used. When they see any communications from your brand, your audience will immediately scan them for your logo. All of your marketing materials, including business cards, flyers, advertisements, etc., should feature it prominently.
GALLERIES AND PUBLIC SPACE: The identity of Salt, one of Turkey’s premier art galleries, serves as one of the best instances of brand voice. On the stipulation that the letters S, A, L, and T shall be designed by a different designer or typographer every four months, the Project Projects agency constructed a custom font named “Queen” and generated a brand voice. This is a good illustration of dynamic branding resulting in flexible but catchy brand communication and visual communication design.
Conclusion
Visual communication is the key in today’s time, and people understand things better when there are strong visuals. At times, people do not forget certain visual experiences with the art that stays with them for a lifetime. When communicating with coworkers, managers, or other departments, using visual aids can help those people remember the information. Additionally, the influence on those teams is increased because you all have a single shared base picture to work from. This encourages everyone to participate in the project and even contribute fresh, creative ideas.
References
- International Journal of Engineering Research and Technology. Visual Communication in Architecture. [online] Available at: https://www.ripublication.com/irph/ijert_spl17/ijertv10n1spl_20.pdf
- Archdaily. The Art of Visual Communication: 12 Tips for Creating Powerful Mood Boards. [online] Available at: https://www.archdaily.com/960594/the-art-of-visual-communication-12-tips-for-creating-powerful-mood-boards
- IIAD. Visual Communication: Definition, Strategy, Importance. [online] Available at: https://www.iiad.edu.in/the-circle/visual-communication/
- Medium. Visual Communication Design Sensitivity in Architecture. [online] Available at: https://medium.com/@oocalan/user-experience-and-visual-communication-design-in-architecture-6a6e1cd81173
