Architecture journalism plays a crucial role in showcasing the work of architects and designers to a wider audience. By pitching your architecture story to journalists, you can bring attention to your projects, highlight your unique perspective, and showcase your skills and expertise. But pitching to journalists can be challenging, especially if you need help figuring out where to start. In this article, we’ll provide some tips on pitching your architecture story to journalists and increasing your chances of successful coverage in architecture journalism.

How to pitch your architecture story to journalists - Sheet1
Architectural Journalism in Indian Context. © image by Pappal Suneja

As an architect, you must have a unique perspective on the world. You see buildings and spaces differently than most people do, and you have the skills to turn your vision into reality. But how do you share your work with the world? One way is through architecture journalism. By pitching your architecture story to journalists, you can reach a wider audience and showcase your work in a way that resonates with others. But pitching to journalists can be daunting, especially if this is your first time.

Following are a set of points that might help you while pitching your story:

  1. Do Your Research

Before you start pitching your story, you need to know who you’re pitching to. Spend some time researching architecture journalists and publications to find the ones that are the best fit for your story. You want to find journalists covering topics related to your work and publications with a readership that aligns with your target audience. Start by identifying the publications you want to pitch to and researching the journalists who write for them. Look for journalists who have covered topics similar to your story and have a solid social media following or a large readership.

  1. Craft a Compelling Pitch

Once you have your potential journalists and publications list, it’s time to craft your pitch. Your pitch should be short, concise, and to the point. Start with a compelling hook that grabs the journalist’s attention and makes them want to read more. Then, briefly describe your story idea and why it’s relevant to their readership. Make sure to personalize each pitch to the journalist or publication you’re contacting. Show them that you’ve done your research and that you understand their audience. And remember to include your contact information and any relevant links or attachments, such as images or project descriptions.

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A few publications where you can get your work published_©
  1. Be Persistent, But Respectful

Journalists receive many pitches daily, so it’s important to be persistent in your follow-ups. But there’s a fine line between persistence and annoyance, so respect the journalist’s time and priorities. If you are still waiting to hear back from a journalist after your initial pitch, follow up with a polite email or phone call a week or two later. If you still don’t hear back, moving on to the next journalist or publication on your list is okay.

  1. Provide High-Quality Visuals

In architecture journalism, visuals are key. When pitching your story, provide high-quality visuals that showcase your work. This could include photographs, renderings, sketches, or diagrams. Make sure your visuals are professional-looking and relevant to your story. Ask a trusted colleague or friend for feedback if you’re unsure about what to have.

How to pitch your architecture story to journalists - Sheet
A paradoxical avant-garde published in Architectural review_©
  1. Be Prepared for Interviews

If a journalist is interested in your story, they may want to interview you for more information. Make sure to be prepared for these interviews by knowing your story inside and out. Practice answering questions about your work, your inspiration, and your process. And remember to be personable and engaging, as journalists are looking for interesting stories and personalities to feature in their articles.

  1. Follow Up and Say Thank You

Once your story has been published, follow up with the journalist to say thank you and express your appreciation for their coverage. This helps build relationships with journalists and increases the chances that they’ll cover your work in the future. It’s also a good idea to share the article on your social media channels and website to increase its visibility and reach.

  1. Don’t Be Discouraged by Rejection

Finally, it’s important to remember that not every pitch will be accepted. Even the most successful journalists and architects have faced rejection at some point. If a pitch is rejected, don’t be discouraged. Use it as an opportunity to learn and refine your pitch for the next time. Ask for feedback from the journalist or editor to understand why your pitch wasn’t accepted and how to improve it.


Pitching your architecture story to journalists is an effective way to get your work noticed in architecture journalism. By researching, crafting a compelling pitch, being persistent but respectful, providing high-quality visuals, being prepared for interviews, and following up with gratitude, you can increase your chances of getting coverage and building relationships with journalists. Journalists always look for interesting and unique stories to share with their readers, so feel free to pitch your work. With the right approach and a little bit of persistence, you can get your work featured in some of the top architecture publications and reach a wider audience.

Rooms You May Have Missed: Umberto Riva, Bijoy Jain (CCA/ Lars Müller Publishers), pages 22-23_©

In addition to pitching your work to journalists, there are other ways to get your architecture story out into the world. For example, you can start your architecture blog or website to showcase your work and share your thoughts on the industry. You can also participate in architecture forums, attend industry events and conferences, or collaborate with other architects and designers to create something new and innovative.

The most important thing is to keep pushing yourself to create great work and share it with the world. Whether you’re pitching to journalists, blogging about your experiences, or collaborating with others, the architecture industry is always looking for fresh ideas and new perspectives. So keep creating, exploring, and pushing the boundaries of what’s possible in architecture. You may inspire the next generation of architects and designers to follow in your footsteps.

  1. (n.d.). How do you pitch a story to a journalist in a way that stands out? [online] Available at: 
  2. Chan, R. (n.d.). 5 Tips for Pitching Architectural Designs In-Person or Remotely. [online] Available at:
  3. Archinect. (n.d.). Want To Get Your Architecture Work Published? Here Are 6 Pro Tips For Crafting The Perfect Pitch. [online] Available at: 
  4. (n.d.). Make the Most of Architectural Visualization When Pitching a Project to Investors. [online] Available at: 

Khushi is an interior designer who believes the key to understanding is communication, and what could be a better medium than words? She finds joy in little things as they matter a lot. She enjoys rom-com literature and poetry, always keen on learning something new.