This renovation functionally and visually transformed the 160m² apartment, located in the iconic Saint Honoré residential building, on Avenida Paulista, in São Paulo – Brazil. The concept was to create a timeless atmosphere inspired by lofts with an industrial ambience, where rustic materials – exposed concrete and brick, revealed through the complete removal of stucco and the peeling of masonry – coexist with the warmth of new wooden surfaces. and with furniture and objects, sometimes of contemporary design, sometimes found, which add delicacy to the set. One of the objectives was to create the backdrop for the exhibition of works of art, which was both neutral and expressive.

Sofa and dining table: Creme
Dining table chairs: Fernando Jaguer
Joinery: Artesanale
Living room floor lamp: Verniz
Kitchen: Berta Cozinhas
Pendant dining table: garimpo
Technical fixtures: Reka Iluminação
Living room coffee table: garimpo
Photography: André Cunha
Carpet: customer collection
Buffet: São João mining
Bathroom tile: Portobello
Concrete bench: Tresuno
Places and metals: Deca
Mirrors: Brasil Antigo
Main suite texture: Defragoso
Ink: Suvinil
Wood: freijó
Floor block: existing
Kitchen flooring: Ceramic Lepri

Saint Honore apartment in São Paulo by Memola Estudio - Sheet5
©Denilson Machado

Masonry demolitions were concentrated in the wet area – kitchen, service area and bathroom -, with the change in layout completely reconfiguring the first two in order to improve flows and integrate the kitchen with the social area, and the relocation of space allowing the insertion of a new social bathroom side by side with the bathroom of the suite. The entire floor of this area of ​​the apartment was modified, with the installation of ceramic flooring with a rustic appearance and an earthy tone in the service area and kitchen, next to the entrance.

Saint Honore apartment in São Paulo by Memola Estudio - Sheet7
©Denilson Machado

Large sections of masonry were demolished in the intimate hallway and between the kitchen and the living room, replaced by new movable wood and half-height glass frames, with which it is possible to vary from total to partial integration and isolation of environments. With their vertical marking of panels, the frames give rhythm and unity to the apparent casualness of the recurrences of exposed brick and exposed concrete – with a strong presence in the space. At the top, they are delimited by the exposed concrete beams and, below, by the strips of wooden planks that signal the removal of the walls, with a tonality that differs from that of the beautiful overall floor of the apartment, designed in fish scale.

The industrial universe that participates in the project’s concept is present both in the apparent installations, with emphasis on the rigorous distribution of the pipes throughout the entire apartment, and in the stainless steel elements that make up the countertops and kitchen furniture and the metallic furniture in the living room. office, located where one of the three bedrooms used to be. The guest bedroom had its wardrobes redesigned so as to create a complementary niche facing the hallway and another incorporated into the suite, and its bedside wall had its surface coating completely removed, revealing the exposed brickwork. In the suite, the bedside wall was incorporated with acoustic coating.

©Denilson Machado

In the suite’s bathroom, the neutral background of the ceramic tiles is counterbalanced by the apparent wood of the unit under the sink and by the delicate design of the mining mirrors, each with its own particular design. The social bathroom has a dramatic look, given by the dark and heterogeneous tone of the ceramic tiles on the floor and walls and by the mirror coating of the back wall panels of the sink – an exposed concrete countertop – and the frame in its extension.


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