According to C.G. Jung an important theme of alchemy is ‘The renewal of the King’. It describes the conversion of the king from an imperfect state, to heal and become a perfect, whole and incorruptible being. The design process for my family’s house started following an intuition, that developed over time taking the form we can see now. During the evolution of the project, a transformation, like the renewal of the king, has occurred in me. One of the major catalysts has been the album “In the Court of the Crimson King” by King Crimson, inhabiting my subconsciousness unravelling itself through catharsis in this project.

Rethinking The Future Awards 2022

A visionary refurbishment project by GG-loop in the Southern-Italian town of Altamura, transforms the architect’s family house into a place dedicated to the Arts.

Project details
Date | 2015
Program | Refurbishment / Interior design
Architect | GG-loop []
Furniture | GG-loop in collaboration with mgarba (
Location | Via Alessandro Manzoni, 25, 70022 Altamura, Italy
Area | 230 m2 facade, 50 m2 interior, 70m2 terrace
Phase | completed
Photographers: Francisco Nogueira []
Margherita Caldi Inchingolo []

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Young Italian Architects 2016- Venice (IT) – presS/Tletter     1ST PRIZE
Inspireli Awards 2016- Prague (CZ) – Inspireli-1ST PRIZE
“Spectacular houses” HÄUSER Award 2017-Berlin (DE) – Häuser  SPECIAL MENTION

The Seed Of Time By GG-loop - Sheet1Giacomo Garziano

This refurbishment project is composed of two parts: an exterior one called Gentle Genius, an interior one called the Infection. These two parts correspond to two different movements: the observation, enabling protection from the outside, the action enabling the curing potential from inside. Together they form The Seed of Time, the union of conscious and unconscious, of the King and the Queen, of the Sun and the Moon.

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The Seed Of Time By GG-loop - Sheet3

The facade of the Gentle Genius appears flat in some parts, more calm, representing the quietness and the joy that the family has experienced and in others the surface is more chaotic, revealing the intensity of some specific dramatic moments. This sequence of extreme joy and deep sadness belongs to the King Crimson’s album as well: red as feeling of rage, madness and passion, merges with blue as feelings of loneliness, quietness and sadness.

The Seed Of Time By GG-loop - Sheet5The exterior carries the story of the king and serves as a protective shield allowing a generative action to take place on the inside, to purify and heal the interior of the tower where he resides, to nullify the echoes in the void inner spaces. New life enters the wounds, to restore, to create a new positive condition and cure the King. The interior seeks to generate new life, to recreate a positive equilibrium in a long abandoned space.

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The Seed Of Time By GG-loop - Sheet7The project The Seed Of time was opened October 2015, with an immersive performance by the art collective Elephants and Volcanoes. Visitors were guided through the sculptural space by 4 actors. A culinary intervention, a dance performance, light and sound installations, a video projection and costumes transported the visitor into a parallel reality where the past, present, and future are merged to alter perception and open new pathways of perspective. More info

Since then the house hosts artist residencies and cultural events supported by the airbnb’s rental.


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Rethinking The Future Awards 2022