The new headquarters of ROSEMOO is located in Shouchuang Langyuan Station Park in Beijing. Formerly the Beijing Textile Warehouse built in the 1970s, the park is a significant industrial relic, retaining the original layout of 30 red brick warehouses. This project marks the second collaboration between ROSEMOO and Cui Shu, continuing their exploration of Eastern philosophy and transforming one of the buildings into a multifaceted creative space that serves as an office, reception area, and showroom.
Project Name: ROSEMOO Headquarters Office
Studio Name: Cun Design
Project Location: Beijing, China
Project Area: 1540m²
Design Time: 2023.02
Completion Time: 2023.09
Lead Designer: Cui Shu
Design Team: Li Hui, Wang Jiaqi, Liu Jinchang
Photographer: Wang Ting
The warehouse’s original open layout and impressive elevation offered abundant spatial possibilities for an innovative office environment. With a focus on preserving the original industrial heritage, Cui Shu employed sculptural techniques to create two distinct volumes within and outside the building. This approach provided a recognizable identity for the brand headquarters and facilitated the seamless integration of various internal functions.
- Superposition
In the design, ingenuity was applied to create two prominent building volumes through deconstruction and stacking techniques. These volumes give the headquarters a distinct identity while ensuring a seamless connection between internal functional areas. The horizontally suspended rectangular volume creates three-dimensional traffic boxes inside and outside the building. Vertically inserted hollow cylindrical volumes define the spirit of the spatial space. The upper and lower sections serve as multifunctional exhibition halls and meeting areas, respectively, with open office areas surrounding them to promote a modern and efficient working atmosphere.
- Sequence
Cui Shu excels in expressing Chinese spatial philosophy through modern techniques. In the ROSEMOO project, he skillfully connected different functional modules in a flowing space through staggered levels. From the entrance, a narrow corridor leads into the space. A few steps down bring one into the open and high indoor area. Climbing the stairs from this point leads directly to the reception tea room on the second floor. The sunken first floor of the circular space creates a spatial relationship akin to a classical music hall, adding a sense of ceremony to the entrance. The exterior stairs provide a fast passage from the center to the second floor.
3. Brightness and Darkness
The brand emphasizes nature, with fabrics primarily made of natural, comfortable materials like cotton, linen, silk, and wool. The overall texture of the new headquarters office reflects a pure, clean, and natural feeling. The design reveals the building’s original structure to present a simple texture. Vertical and horizontal bar-shaped windows and skylight designs guide natural light into the interior, regulating the contrast between light and dark. This creates a light and shadow effect with both key lighting and soft diffuse light, crafting a poetic realm of “light within.” The interplay of tree shadows outside with the pristine white walls and weathered red bricks tells an aesthetic story of nature and time. This allows everyone immersed in the space to experience a timeless dialogue and harmonious coexistence.
The design of ROSEMOO’s headquarters office is more than just a spatial recreation; it is a profound interpretation of the brand spirit and Eastern philosophy. Through clever spatial layout and the careful handling of light and shadow, this multifunctional creative space has become a vibrant and inspirational workplace. It pays homage to nature and tradition while reflecting the perfect integration of modern design concepts and traditional culture. The office serves as a symbol of the ROSEMOO brand and a unique cultural landmark within Langyuan Station Park, breathing new life into the city’s industrial heritage.
