The Bjarke Ingels Group (BIG) is renowned throughout the world for its avant-garde, cutting-edge architecture that combines sustainability, practicality, and beauty. Although the business is most recognized for its ambitious architectural ideas and large-scale urban projects, there is increasing interest in whether their design ethos may be successfully applied to smaller-scale projects. This essay investigates the tenets of BIG, looks at significant projects, and assesses their scalability before coming to the conclusion that, although its concept can serve as an inspiration for smaller-scale designs, its full potential and revolutionary force are best achieved in large-scale undertakings.

Design Philosophy
BIG’s design philosophy is based on the idea of “hedonistic sustainability.” This idea combines sustainability and user experience, demonstrating that comfortable and enjoyable designs don’t have to sacrifice environmental responsibility. BIG thinks that architecture can both improve human experience and be used as a tool to solve practical issues. Their work frequently challenges the traditional dichotomy between utility and enjoyment by fusing cutting-edge technology, careful material selection, and whimsical aspects. BIG’s strategy is also distinguished by its “pragmatic utopianism.” This entails creating architecture that strikes a balance between idealism and practicality and applying workable design solutions to realize visionary goals. BIG positions itself as a pioneer in the integration of art, engineering, and sustainability by emphasizing projects that react to their surroundings and context while embracing daring, futuristic designs.

Examples of BIG’s Large Scale Success
Copenhill ( Amager bakke)
CopenHill is a famous waste-to-energy facility that also serves as a public recreation space with a climbing wall, hiking paths, and a rooftop ski slope. The project is a prime example of BIG’s dedication to “hedonistic sustainability,” lowering carbon emissions while converting a functional building into a bustling community center. BIG’s capacity to think beyond a building’s immediate purpose is demonstrated by the design, which blends in seamlessly with the urban fabric and serves a variety of purposes. Due to space and budget limitations, it would be difficult to replicate such multi-functional integration on a smaller scale; nonetheless, the dual-purpose design concept can serve as inspiration for more condensed, neighborhood-focused initiatives.

The 8-House
The 8 House is a figure-eight-shaped mixed-use residential structure with sloping green roofs and community-building paths. Through daylighting, natural ventilation, and plants, the design emphasizes sustainability while encouraging connection among residents. Although the idea of community-focused areas is universal, the 8 House’s size permits the addition of distinctive elements like the continuous green promenade. On a smaller scale, some features, like the integrated slope or large common areas, may have to be sacrificed in order to achieve the same effect.

The Dryline
The Dryline concept by BIG reimagines coastal resilience in New York City by constructing a multipurpose flood barrier that also serves as a public area. In order to solve climate challenges, the design incorporates park areas, bike paths, and leisure places. This initiative is a prime example of how BIG addresses global challenges like climate change through extensive interventions. Smaller-scale approaches to public space creation and resilience may not have the same profound social and environmental effects as larger-scale initiatives.

Challenges of Adapting BIG’s Philosophy to Smaller-Scale Projects
In order to incorporate several purposes and levels of meaning, BIG’s designs frequently rely on expansive spatial dimensions. For instance, CopenHill’s size allows it to function as both a recreational area and an industrial site. It becomes difficult to achieve comparable multifunctionality on a smaller scale without packing the design with features. A common goal of BIG’s designs is to change not only the location but also the neighborhood and perhaps the city. Big initiatives like the Dryline or the 8 House have a knock-on impact that redefines public areas, increases urban resilience, and promotes social interaction. Despite their influence, smaller-scale initiatives might not be able to generate the same range of societal benefits because of their constrained scope. Innovative materials and cutting-edge technology are used in many of BIG’s signature designs, which might be prohibitively expensive for smaller-scale projects. The engineering achievements of the Dryline’s multifunctional barriers and CopenHill’s ski slope, for example, demand a great deal of cooperation and funding, which makes them impractical for small-scale uses.
Potential for Adapting BIG’s Philosophy to Smaller-Scale Objects
Even if BIG’s comprehensive methodology might not be immediately applicable to smaller-scale projects, several ideas can stimulate creative designs for smaller-scale items and areas: BIG frequently uses fun features in their designs to make sustainability interesting. Smaller items like furniture or urban fixtures, such as seats that also serve as planters or solar-powered lights for public art pieces, could exemplify this idea by fusing fun with utility. As seen by buildings like the LEGO House in Billund, Denmark, BIG regularly uses modular techniques. Modular designs could be modified to produce scaled goods that adhere to the same flexibility and multifunctionality principles, like furniture that can be customized. Smaller-scale projects might be influenced by BIG’s focus on incorporating nature into design, whether through open courtyards, green roofs, or natural ventilation systems. A home’s interior might, for example, have biophilic features like modular planters or green walls, which would reflect BIG’s dedication to sustainability and human-centered design. Smaller-scale solutions could accomplish comparable objectives in a microcosm, even while larger-scale initiatives encourage community participation. For instance, even in a small area, a public pavilion may have seating patterns that promote interaction.

Unquestionably adaptable, the creative design ethos of the Bjarke Ingels Group can serve as an inspiration for smaller-scale initiatives. Designs for furniture, interiors, or little public areas might be influenced by modular architecture, biophilic features, and playful multifunctionality. The real strength of BIG’s ideology, however, resides in its capacity to tackle significant issues, alter urban settings, and promote social change. CopenHill, the Dryline, and the 8 House are just a few examples of projects that demonstrate how BIG’s methodology works best when applied to large-scale initiatives where the scope permits the revolutionary combination of sustainability, functionality, and joy. In the end, BIG’s design philosophies may enhance smaller-scale projects, but they have the greatest influence when used for large-scale solutions that address urgent global concerns and reimagine the built world.
Citations:
- ArchDaily, 2023. What is Hedonistic Sustainability in Architecture?. [online] Available at: https://www.archdaily.com/1006443/what-is-hedonistic-sustainability-in-architecture [Accessed 15 November 2024].
- Rethinking The Future (RTF), 2023. Bjarke Ingels and Hedonistic Sustainability. [online] Available at: https://www.re-thinkingthefuture.com/article/bjarke-ingels/
- Where Is the North, n.d. Bjarke Ingels: Famous Buildings and Philosophy. [online] Available at: https://www.whereisthenorth.com/bjarke-ingels/
- Sharp Magazine, 2024. Bjarke Ingels Reaches New Heights: Danish Architect Talks Philosophy & Projects. [online] Available at: https://sharpmagazine.com/bjarke-ingels-projects/
Images:
- Danish Pavilion Expo [Photograph] (BIG-BJARKE INGELS GROUP: Arquitectos en Copenhagen | homify)
- Design Philosophy [Photograph] (Bjarke Ingels leads a walkthrough of BIG’s new HQ in Copenhagen)
- copenhill [Photograph] (https://designeducates.com/portfolio/copenhill/)
- The 8 house [Photograph] (condobox: Innovative Design in Architecture: 8 House, Copenhagen)
- The dryline [Photograph] (Q+A: BIG and One Architecture on Making the Dryline a Reality | Architect Magazine)
- Lego House [Photograph] (A Look Inside BIG’s Stunning LEGO House in Denmark – Selo)