After building a distinctive vocabulary of textiles, pattern and illustrated homeware, vVyom by Shuchita arrives in Delhi with its flagship store in the capital. Located on the second floor at Chhatarpur 100 Feet Road, the 1,000 sq. ft. space gives the digital-first label something its customers have long asked for: a place to touch, feel, layer and experience its collections in person.
Project Name: New Delhi at Chhatarpur 100 Feet Road
Studio Name: vVyom by Shuchita
The interiors speak unmistakably in vVyom’s language. Deep reds and jewel tones lead the palette, with tone-on-tone arches and jharokha-inspired forms setting the architectural rhythm. Stripes, wallpapers, beading and fabric appear throughout, including sculptural installations fashioned in-house from repurposed textile remnants. Even the cash counter becomes a tactile composition of fabric, yarn and hand-worked details.
Rather than organise the store simply by product, founder and interior designer Shuchita Sancheti Garg has composed it as a succession of looks. Visitors enter through an intimate gifting section with tableware and curated presents before moving into bedding, where complete bedscapes show how quilts, cushions and textiles can live together at home.
“For me, it was important that people could actually see how the pieces work in a room, rather than encounter them individually. Every corner has been styled as a complete look so you can begin to imagine it in your own home,” says Shuchita.
The Delhi address also introduces customers to vVyom Bespoke, the brand’s custom textile vertical for luxury residences and hospitality projects, with mood boards and consultations available in-store. Curated gifting and personalised packaging add another layer to the physical retail experience.
For Shuchita, Chhatarpur felt like the right first Delhi address. Close to MG Road’s established design circuit and surrounded by the city’s growing interiors, wedding and gifting landscape, it puts vVyom where people are already looking for their homes. And now, instead of simply scrolling through vVyom, they can step inside it.
