This ethnic wear boutique is a fusion of ancient Indian traditional elements of architecture with a touch of contemporary essence. The whole idea of the boutique revolves around clear circulation access, transparent user vision, larger space perception, maximum display and storage with royal and minimal interiors.

Project Name: An Ethnic Revival
Studio Name: Interior Muse
Location: SURAT
Area: 320  SQ.FT.
Designer: MITANSHI GUPTA AND PRIYANK GABANI
Photographer: PRACHI KHASGIWALA

©️PRACHI KHASGIWALA

Adding a warm feel to the user experience, the gold pigmented arches derived from the boutique’s ethnic merchandising idea marks its presence at the focal, clearly visible from the main façade of the store. These present time luminous arches act as visual partitions between the regular apparels display and exclusive display area of the overall space.

©️PRACHI KHASGIWALA

The other spaces consists of an elementary reception, hidden trial room and storages, resting area at the corner and visual merchandising graced with semi transparent gold pigmented metal wire mesh structures which complements the core idea of showcasing the depth of the entire space. The crystal clear mirror’s at the utmost end drives the user’s vision to an infinite space.

©️PRACHI KHASGIWALA

A balanced blend of bright, metallic and lustrous gold with lucent and minimal white colour scheme enhances the space, making it look spacious and grand while majorly highlighting the boutique merchandise. Captivating chandelier, sleek ceiling suspended metal displays and the fascinating story of shadow play through the precisely crafted mesh forms embraces the whole character and upholds the ambience of the boutique.

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