For Kalebodur, we imagined a space that transcends the idea of a traditional exhibition booth. Rather than designing a container for products, we envisioned an immersive, architectural environment — one that speaks through matter, light, and geometry.
Project Name: Material Expression
Studio Name: pc – paolo cesaretti Arch
Area: 400 Sqm
Photo: Ivan Rossi, Burak Albayrak
The external structure sets the tone: a circular perimeter built from hundreds of ceramic slabs in a fading chromatic rhythm.
More than a visual landmark, this ring becomes a permeable boundary — between outside and inside, between product and narrative. It offers an immediate, open display of Kalebodur’s new 120×280 format, while also expressing the company’s values: unity through diversity, community through design.
Inside, a suspended central ceiling element organizes the space, creating visual gravity while allowing for natural air circulation. It acts both as an architectural feature and as a symbol — a reminder of Kalebodur’s dynamic identity, spanning from core ceramic production to environmental and social awareness. The visitor is guided through a sequence of abstract, evocative spaces: a welcoming area, a central exhibition zone, and a generous material library. At the core a large island table made entirely of ceramic
slabs acts as a meeting point, surrounded by stepped seating for informal talks and interactions.
Ceramic here is not just decoration. It becomes structure, skin, language. The large-format slabs are treated as architectural elements — monolithic, expressive, versatile. Also crafted entirely in ceramic, the unique pieces of furniture we designed as a complement speak about the evolution of this material. Ceramic here is not mimetic. It does not pretend to be stone, marble, concrete, or wood. It takes on thickness, mass, surface. It asserts its own identity.
Since 2014, our collaboration with Kalebodur has been rooted in shared visions. This project reflects that ongoing dialogue: how to exhibit, how to inhabit, how to care. In a landscape of overstimulation, we propose clarity. In a market of endless variation, we offer focus. And in a world increasingly fragmented, we design spaces that reconnect people — through material, emotion, and meaning.
