While taking a stroll along Ocean Drive, one cannot help but recall Marine Drive. The curved design of the road, the architecture of the buildings, and even the warm ocean breeze bring to mind another city that seems to have been built from the same instructions. The hotels in Miami are adorned in pastel shades, which look amazing at dusk. At the same time, the apartment buildings in Mumbai have cream and maroon colors and balconies overlooking the Arabian Sea. Different ends of the world yet identical architecture. Why?

Art Deco's second life, from Miami to Mumbai-Sheet1
The Pastel Perfection of Miami Beach Art Deco_©inhabit.corcoran.com
Art Deco's second life, from Miami to Mumbai-Sheet2
Art Deco in Mumbai_©en.wikipedia.org

Art Deco design was first seen with the famous government-backed exposition in Paris that occurred in 1925 and remained popular around the world till 1939. The term “Art Deco” was not coined until 1968, as there was a desire to rethink the style among scholars. Art Deco is a shortened version of the term “Arts Décoratifs” in French. The architectural style had been called “le style moderne” or “Jazz Moderne.”

The emergence of Art Deco took place after the First World War and just before the Second World War. Art Deco motifs reflected the era’s concerns, such as technological advancement, consumerism, and steps toward modernity. Art Deco buildings include the elements of geometric forms, streamlining, use of pastel colors, ziggurats, and nautical features. Whereas the Neo-Gothic structures were made from igneous basalt and soft limestone, the Art Deco structures were constructed using steel frameworks, opaque glass, terracotta, smooth-faced stones, plaster, and reinforced cement concrete (RCC). The uniqueness of this architectural style lies in the fact that it incorporated different influences and movements, including Western modernism, Jazz music, Cubism, Egyptian architecture, Bauhaus, Ballets Russes, and Futurism.

From an architectural point of view, the Neo-Gothic buildings that came before Art Deco

buildings included buttresses, turrets, gargoyles, vaulted arches, and pointed roof lines, which meant reverence for a powerful imperial power. On the contrary, the Art Deco buildings of Bombay expressed a nationalist stand against colonial rule by using indigenous motifs which symbolized the hard-working, multicultural, cosmopolitan, pragmatic, and functional character of the people. (pdf)

Miami: Rescued From a “Seaside Slum” 

Art Deco's second life, from Miami to Mumbai-Sheet3
Art Deco Miami_©sagamoresouthbeach.com

By the 1970s, South Beach was an area that had been abandoned by many Miamians. The hotels that lined Ocean Drive were dilapidated, and the area was populated mainly by Jewish retirees who had survived the Holocaust, living modestly amidst structures that everyone thought were not worth preserving. However, Barbara Capitman felt otherwise. In 1976, together with industrial designer Leonard Horowitz, she formed the Miami Design Preservation League, which incorporated a year later. On May 14, 1979, she successfully lobbied for listing the district in the National Register of Historic Places as the first urban 20th-century historic district. Horowitz chose the color scheme, the famous pastel colors that made rundown façades photogenic.

But Capitman did not undertake this mission discreetly. She was even known for standing in front of bulldozers to prevent them from demolishing any structure. According to her, “My whole life had been Art Deco. I was born at the beginning of the period and grew up during its height. It is a matter of fate.”But there was a tougher element involved in the rescue process. Capitman was trying to revive that particular place for the benefit of the poor and middle-class people who already lived there and were not just for the visitors. This element of the whole rescue process did not work because gentrification always ends up displacing those people it is supposed to save. 

Mumbai: Deco With an Indian Accent 

Art Deco's second life, from Miami to Mumbai-Sheet4
Eroscinema Mumbai_©designpataki.com

However, Mumbai’s Art Deco did not arrive from Paris or New York. As most historians of Mumbai would agree, it was largely designed, funded, and constructed by Indians, right at the time when the country was going through its struggle for freedom. The importance of this period cannot be ignored. This was not colonial architecture but Indian architects, developers, and builders adopting the global architectural style. Cinema is the usual beginning of any discussion on Art Deco in Mumbai. The first of such structures in Mumbai is said to be Regal Cinema in Colaba, built in 1934, designed by Charles Frederick Stevens, the son of the architect who built Victoria Terminus. The next two buildings were Liberty and New Empire. Then there was Eros, opposite Churchgate station, built in 1935 by Sohrabji Bhedwar. It was distinguished by its curved tower and stepped roof, similar to a ziggurat.

Yet the movie theatres were merely a prelude. The Deco residential buildings constructed through the 1930s and 1940s along the reclaimed land on Marine Drive and beyond, in the vicinity of the Oval Maidan, are what truly made Mumbai see itself differently. As it happens, Marine Drive itself boasts of 35 Deco residential buildings, characterised by their curvilinear, cylindrical balconies, their “eyebrow” window ledges, and their preference for curves rather than straight lines. Deco residential buildings such as Soona Mahal, Keval Mahal, and Shiv Shanti Bhuvan can still be seen from the promenade, repainted over time but otherwise architecturally untouched. Further inland into Fort, one will find the Laxmi Insurance Building and the Industrial Assurance Building.

It is the unique combination of elements that makes this particular architectural style stand out against other Decos all around the world. Along with the vocabulary of stepped structures and streamlined curves come features that came from the local environment. Atul Kumar, who studied this architectural ensemble for many years, described this architecture as a mixture of classical European Art Deco and its Indian variation, including ziggurats, round balconies resembling locomotives, and tropical decorations, along with Egyptian and Indian ornaments. As mentioned in UNESCO‘s description of this site, this place is full of buildings combining Indian architectural elements and Art Deco ornaments in the so-called Indo-Deco style, unique to this particular location.

That is why the Mumbai case is not about imitating anything. Miami drew inspiration from Paris and the ocean liner style of the 1920s. Mumbai used the same vocabulary to say something specific about its own city.

References:

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Iyer, N.L. and Kumar, A. (2018). Art Deco in Mumbai: Oval and Marine Drive. Art Deco Society of New York. [online]. Available at: https://www.artdeco.org/mumbai-art-deco-architecture [Accessed 26 October 2026].

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Author

Jill Mevada is a space and interior designer whose work centers on human centric design and community spaces. She researches cultural identity and studies the people who will inhabit each space before designing for them. She also loves writing about how different spaces shape and impact human beings.