A Café dressed in the brand’s emblematic toile de Jouy print and accented with the Collection’s signature animals to delicately immerse the guest into a brand experience journey throughout the design of the space. Located on the Miami Design Distrcit boutique’s third-floor outdoor terrace, the Dior café continues a longstanding tradition first established by Monsieur Christian Dior and the desire to spread his love for the art of entertaining and his taste in art de vivre.
Project Name: Dior Café Miami
Studio Name: Doo Architecture
Project size: 3000 ft2
Completion date: 2019
Location: Miami, United States
Photography: Dior Press
In keeping with this spirit, the new designed café offers a secret lush garden in contract with the minimal Dior Interiors. The new re-designed layout and outdoor experience envision by dooArch, enhances the idea to relate landscape and hardscape as an organic experience, where wrap around benches, landscape lighting and random animals, populate the space to assort a new client experience with their menu of coffee, teas, juices and assorted fruits and pastries.
Upon entering the space, guests will discover a prominent Toile de Jouy theme, recently modernized by Artistic Director Maria Grazia Chiuri for the Cruise 2019 collection with the addition of unexpected animals such as tigers, giraffes and monkeys, used throughout the whole terrace. There is a tridimensional aspect for the space, where the action of wrapping and geometry diversions, pretend to enhance this cocoon experience for the guest.
This iconic 18th century French print, which from 1947 adorned the walls of Monsieur Dior’s first boutique at 30 Avenue Montaigne in Paris, is found throughout the space and printed directly onto the terrace decking. Wild animals from the Toile de Jouy’s pastoral scenes are brought to life as oversized 3D sculptures that “roam” the space and hang from the trees, transporting you into a magical realm throughout the café.
