Pink has been considered the most representative color for women for a long time. HEYTEA PINK is a theme store especially customized for women. In this project, MOC DESIGN provides another perspective of pink based on the observation of Chinese urban women’s characteristics, including tenacity, self-confidence, diversity, and tolerance.
Project Name: HEYTEA PINK at Beijing Solana Lifestyle Shopping Park
Design Company: MOC DESIGN OFFICE
Chief Designers: Vivi Wu, Sam Liang
Design Phase: September 2018 – October 2018
Completion: January 2019
Location: Beijing, China
Area: 200 ㎡
Materials: UI stone, Novelis anodized aluminum plate, mirrored stainless steel
Client: HEYTEA
Installation Production: Artfuse
Photography: Jin Weiqi
Right to this core, MOC DESIGN rethinks the color experience and overturns the stereotype of pink being sweet, romantic and girlish. The contrast of colors, materials and craftsmanship form a new internal logic and artistic tension, as a way to explore colors, environment and experience.
The silver-white anodized aluminum panels paired with pink aluminum panels and white vacuum stones construct the tone of the space. The hard texture of metal and stone is balanced by the soft pink, defusing the sweetness of the pink. The bar counter built from silver-white anodized aluminum panels communicates its experimental nature, while the tea is displayed in round laboratory flasks, emphasizing the rigorous ratio of its tea recipes.
The naturally coarse concrete table in the middle confronts against the fine mirror-surfaced stainless-steel tubes above, achieving delicate aesthetics through this contrast of materials and modern techniques. The LED tubes give out soft beams and wrap around the stainless steels like knotted ropes, reflecting women’s tough and soft qualities.
The perceivably heavy and hard stones appear to be weightless in the space. The woman power is symbolized in the installation by MOC while an artistic and experimental visual experience is brought about.
The arches between the installations lead to another world. The multiple pink arches with the placement of mirrors blur the boundary between the real and virtual worlds, creating a visual extension from various perspectives. The seating between the arches is just for two without being disturbed by others, allowing people to spontaneously immerse themselves in the color.
MOC DESIGN
Rational and detail-oriented space is created with mood concern for environment, close observation and creativity for people. MOC Design Office is an independent design firm based in Shenzhen, China to provide all sorts of design services including rational and detail-oriented architecture, interior and product design.
MOC understands how to achieve design value through the truly original solutions, which not just well react to the client’s actual design goals, but also take the uniqueness of the project as the opportunity for better rather than restriction. Therefore, the result of each project is the response to the in-depth relation between the construction conditions and design strategies.
