The architectural design of the Pizza 4P’s restaurant project beautifully combines traditional craftsmanship, modern aesthetics, and sustainability principles in the dynamic cityscape of Hanoi. With a focus on creating a multi-sensory experience, the designer carefully considered several key aspects:

Project Name: Pizza 4P’s Lotte Mall West Lake
Studio Name: ODDO architects
Completion Year: 2023
Gross Built Area (m2/ ft2): 400 m2
Project Location: 5th Floor – Lotte Mall Tay Ho, Tay Ho, Hanoi, Vietnam
Lead Architects: Arch.Ing. Mai Lan Chi, Arch.Ing Marek Obtulovic, KTS. Nguyen Duc Trung
Design team: Nguyen Duc Trung,  Marek Obtulovic, Tran Thi Hang, Nguyen Manh Hung, Nguyen Thi Minh Anh,  Robert Stubbs
Contractor: Nikkoh Construction and Trading JSC, Hanoi, Vietnam
Photo Credits: Trieu Chien, ODDO architects

Pizza 4P's Lotte Mall West Lake by ODDO architects-Sheet2
©Trieu Chien

Balancing Formality and Informality: The restaurant successfully combines the formal atmosphere of a shopping mall with the informal character of Hanoi’s streetscape. This balance is achieved through a mix of traditional elements and modern construction practices, creating a harmonious environment that represents the city’s cultural heritage.

Spatial Variety: The interior of the restaurant features varied spatial configurations, including different ceiling heights and lighting conditions. This creates a dynamic atmosphere that allows patrons to explore various seating options and experiences within the space.

Pizza 4P's Lotte Mall West Lake by ODDO architects-Sheet3
©Trieu Chien

Showcasing Local Artisanal Skills: The project incorporates materials and techniques sourced from Hanoi’s craft villages, showcasing the city’s rich cultural heritage. Rattan, bamboo, and recycled materials are used, paying homage to traditional artisanal skills while adapting them to contemporary tastes.

Pizza 4P's Lotte Mall West Lake by ODDO architects-Sheet5
©Trieu Chien

Local Artistic Flair: Contributions from local artists Ms. Kim Vu Thu and Mr. Phuong Gio add vibrancy to the restaurant’s ambiance. Their artwork, made from recycled materials, is exclusive to the restaurant and serves as a unique focal point while reinforcing the commitment to sustainability.

Pizza 4P's Lotte Mall West Lake by ODDO architects-Sheet7
©Trieu Chien

Resourceful Design Approach: The patchwork design emphasizes recycling’s potential for creating value and responsible consumption. By highlighting repurposed materials’ beauty and functionality, it inspires patrons to reflect on their habits and environmental impact. Sustainability is prioritized through using construction waste and materials from other Pizza 4P’s restaurants. The floor’s surface combines recycled materials like rubble and broken terracotta tiles. Lighting and artwork feature repurposed plastic bags, while partition walls use old glass bottles from the restaurant. Recycled wood and steel create ceiling frames and walls, reducing environmental impact and adding authenticity and resourcefulness to the space.

Pizza 4P's Lotte Mall West Lake by ODDO architects-Sheet8
©Trieu Chien

Nature Integration: The outdoor space is framed by water surfaces and an aquaponic system, nourishing both outdoor and indoor plants, plus veggies for the restaurant. This system boosts the area’s cooling effect and offers educational benefits, fostering experiences and insights about nature. The aquaponic system elevates the overall experience.

Pizza 4P's Lotte Mall West Lake by ODDO architects-Sheet9
©Trieu Chien

Overall, the Pizza 4P’s restaurant stands as a prime example of architectural ingenuity that not only meets functional needs but also immerses visitors in local culture, environmental consciousness, and sensory delight in the rapidly evolving urban environment of Hanoi.


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