II Makiage’s proprietary formulations are the foundation of an 800-piece makeup collection created with uncompromising attention to detail. “The brand’s distinctive DNA celebrates intelligent, strong, confident women. We spent the last five years developing products that would live up to her high standards” explains Oran Holtzman, the company’s co-founder and CEO.
II Makiage has launched the collection with a pavilion at 490 Broadway by Zaha Hadid Architects that is informed by the label’s characteristically bold graphic identity. The pavilion’s structure reinterprets the distinctive motif that wraps around the corner of all II Makiage’s packaging. A sequence of folded black and white structural ribbons generate a powerful rhythm of contrasts along the length of the pavilion.
Each ribbon is rotated slightly to have a fractionally different relationship with those adjacent. The dynamism of this rotation engages perception and invites exploration within; creating a distinctly personal space, owned by each visitor on their path of investigation through the pavilion. With alternating gloss and matt surfaces that are a further reference to II Makiage’s characteristic packaging, the structural ribbons interlace to describe a sheltered interior for visitors to experience the collection.
“We wanted to create an environment defined by the women celebrated by II Makiage,” said Kar-Hwa Ho, Zaha Hadid Architects head of interiors. “A personal space that’s all about her, to select and apply her makeup.” Lighting installed below alternate structural ribbons and at the periphery of each mirror ensures an accurate rendition of the many colours, tones and shades within the collection.
Zaha Hadid Architects
Working with clients that have global reputations for excellence, Zaha Hadid Architects (ZHA) has redefined architecture for the 21st century with a repertoire of projects that have captured imaginations across the globe. Form and space are woven within the structure of buildings that evolve from their surroundings and tie disparate programmes together. Enticingly contextual, each project combines an unwavering optimism for the future with concepts of connectivity and integration.
Receiving the highest honours from civic, professional and academic institutions worldwide, ZHA is one of the world’s most consistently inventive architectural studios—and has been for four decades. These 40 years of research are inscribed within every design. ZHA’s architecture is defined by its democratic attitude, offering generous public spaces inside and out.
The ideology within each design is applied with a light touch as well as principled discipline; engaging the city with an act of attraction rather than imposition.
ZHA’s optically rich interiors are built essays in spatial composition. They invite exploration so that space becomes personal, owned by all visitors as they interact with each other and the surrounding architecture.
Mathematicians acknowledge the purity of ZHA’s formal geometries and fluid lines, but this architecture also engages the senses and captures the eye; creating unrivalled spatial experiences that are clearly organized and intuitive to navigate. Employing advancements in design, material and construction technologies, ZHA is a global leader in the application of Building Information Modelling (BIM) in the design, construction and operations of buildings to increase efficiencies as well as significantly reduce energy consumption and emissions.