The Store environment was conceptualized to deliver the brand’s values and ‘whimsical’ positioning through store design and visual merchandising.
Design of the store helps in creating a very eclectic English setting for presenting their different innovative curate designer home decor product lines and collections.
The main idea of the design was to create various engagement points wherein the customers can have a rendezvous with the dreamy whimsical theme of the store. With each section of product display, different engagement points were created to engross the customers in the dreamy capricious English set-up.
The English hues of faded pink, blues and other pastels was strikingly matched with bright tones of purples and red to give a lively and interesting feel.
Everything is dreamy about in the interiors and design of this store. Inspired by the popular children book by Enid Blyton, there is a child-like innocence and curiosity in its display and customer experience.
Rishu Anand, Dixit Gandhi & Jasvir Singh, they together head business at Design Radiance Pvt. Ltd.. They are self motivated and visionary entrepreneurs with extensive experience in the industry.
Apart from the design which is core element of the works, all three looks after different aspects of the company. Rishu Anand looks after brand positioning and day to day operations of the company. Dixit Gandhi looks after Project management and Design Development. Jasvir Singh looks into business expansions and marketing & business strategies.