Designing is becoming a priority in the marketing industry all across the globe. Many people believe that there is a strong connection between creativity and business results. When design became a “thing”, people used the word design more often for describing the result of designing. They see an altered picture of what designing is. It’s been said that good design gives great business, and it still stands true. While many companies are now starting to see the actual business value of the design industry, there are still some overarching misconceptions among the people
Here are the top 10 misconceptions about the design industry:
1.Designing is not Important.
The biggest mistake any business can make is to let go of the value of design. Human Beings are visual creatures, so visual aesthetics affect our judgment. If your business has the best functioning product, with prominent features and the highest quality. But if it has a poor quality in the designing aspect, it will give advantage to the competitor’s company’s product with an impressive design, no matter how poor it is in functionality. Their design will make it look like the best product out there in the market. Design matters, however, one thinks. Investing in design before building the product or service is important. So that once it is ready to hit the market, one already looks like they have been there for years.
2. Design is all about Aesthetics.
This is of the most common misconception. But making things look great is only one aspect of the design industry’s work. Making things pretty is a by-product of design, not the actual act of design. Designing helps to solve visual and contextual problems that create an effective communication of ideas and concepts. Designing is about communicating ideas or feelings or information, and not just being “pretty”. Designers have intimate knowledge of the psychology of engagement and use that to create visuals that will inspire a specific response. Good design requires a certain level of organisation and refinement of execution that ultimately will lead to pleasing aesthetics, but “adding aesthetics” isn’t a specific step. Design is more than just an artist moving images, shapes and text around on a page and assigning arbitrary colours to them. Designers go through a rigorous exploration of ideas based on research and study of users.
3. Designing is Easy.
The process of design is a time-consuming and complex endeavour. Before one designs they need to research and gather information related to many aspects of the design. They need to take into consideration the user base. And finally, they need to convey their ideas to the client and make sure they agree. Designers need to lean on psychology, sociology, data science, art and business to ensure our designs meet the needs of our customers and have better business impact. It’s very easy to dismiss design as just the last step in creating a business, but it has its consequences.
4. Designing is Cheap.
These days many companies hire freelancers from across the globe to design their websites or anything else they need. But one can never achieve an outstanding quality of work when they pay the least amount possible. By working with a design team, one gets a much more refined product at the end. Good, sound and effective design are not cheap because it is a collective effort that has gone through rigorous testing and quality control before they even present it for the first time. They deserved to be paid appropriately for all the effort and time put in designing.
5. Designing is All Digital These Days.
Design is digital, this is one of the biggest misconceptions anyone has had about the design industry. Software manufacturers sometimes advertise their products like it makes designing a one-click process and creates beautiful and fully functional products. Software is nothing but a tool, and just like with any tool, the result will not be optimal unless you have the skill, experience, and talent to use software like Photoshop is no match for the proper mindset and skills to create effective designs. Creating a truly effective design is a process that requires more than just software skills. Designing needs talent and experience to create what a company needs best to succeed.
6. The Best Design is created by an Individual Brain.
Design is a team activity, one does not create the best design in one creative brain. Most designers don’t work alone. They’re part of teams or communities. Having a team helps to seek insight and knowledge from people with expertise and experience in different fields. It’s hard work – it’s about the process and it’s about collaboration. Creating teams with the right balance of gained and innate diversity to create new products and services that make a meaningful difference to the world and our clients are important.
7. Hiring a Top Senior Designer is Best.
A senior designer isn’t always what’s needed A junior/middle-weight designer is always much more eager to push new ideas and try out different creative processes. A top senior designer from a top company will have a conservative approach towards design as compared to the new required designer. This is because in the agency with seniority comes team management, strategy and new business responsibilities which take them away from their designing ability on a day-to-day basis. There is also the risk of repetitive ideas and a fixed point-of-view at the senior level. Companies with fresh ideas can help businesses keep fresh.
8. Design is Only One Kind.
The Design Industry has a vast variety of specialities. It is a common misconception that someone with the job of a designer can design anything. Every Designing field needs education and experience of the particular field to become an expert. Graphic design, product design, UX design, UI design, industrial design, design thinking, etc are all unique skill sets.
9. The Design Process is Unmanageable.
Not true. For example, brainstorming without a simple goal can be unpredictable, but for professional designers, that’s not the case. We organise design tools and activities in a well-defined process. Designers need to go through many stages to conclude. They need to consider different objectives, inputs, activities, as well as outcomes. They can vary between different approaches, frameworks and methodologies, but the rules or framework are very similar.It may not look professional from a distance. But once an individual is fully immersed in the project, they see how designers are tackling really important questions and critical issues. It is not always that real innovation needs to look like an innovation.
10. Getting Instructions to not Overdesign.
Making a design Simple is difficult as opposed to what many think. If simple still means quality it still needs to go through an intense process of research. Simple and crappy is easy — but nobody wants that. As designers, we are always striving for simplicity from a user experience perspective. However, in most cases, we have to understand the complexity to design something that is both simple and useful. So be patient. It might take a little time to do the research, but it will be worth it.