The least noticeable factor of architecture is the utilitarian’s behaviour and emotion in a space. We often don’t realize the impacts our surroundings have on us. From the layout of a room to the choice of materials even the direction or angle of the sunlight inside a building will influence our behaviour and emotion, even colours can create a stimulating environment like red and orange can increase heart rates and create a sense of urgency, making them ideal for stimulating environments like gyms or restaurants. Understanding the power of these elements on utilitarian psychology, Architects and designers can create an environment that promotes specific behaviour and enhances users’ overall experience.

Historical perspective

Architecture is always intertwined with human emotions, dating back to ancient civilizations that incorporated grandeur and divinity in different probabilities, leading to unique styles and philosophies. These societies understood the impact that spaces hold on human emotions and behaviours by wisely using them to express spirituality and social and psychological expressions. Buildings like the Taj Mahal, India, were built as a mausoleum for the Mughal emperor Shah Jahan’s wife, Mumtaz. This is Standing as a masterpiece of emotional architecture. It is adorned space with floral details, intricate carvings, and a symmetrical layout standing as a testament to the love, devotion, and eternity, reflecting Shah Jahan’s deep affection for his wife this aspect of architecture the foundation of these emotions and making the utilitarians feel the emotions without uttering a single word. On the other hand, The Pantheon, in Rome, Italy is a prime example of evoking awe and wonder. Its massive dome, Oculus, and grand entrance were intended to impress visitors and inspire a sense of the divine, reflecting the Roman’s belief in the power and grandeur of their empire.

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Taj Mahal_©Flicker.com
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Pantheon, Rome_©Media Storehouse

Psychological Impact of Architecture

Human behaviour and emotions are the anchors for the experiences they gonna experience inside a space. considering factors such as lighting, noise, temperature, and spatial layout, while ethological facts analyze how the environment affects our minds, emotions, and actions. Architects consider various factors such as luminosity, environmental temperature, spatial layout, and cultural and social dimensions while designing a location. They can ensure the well-being and health of the occupants by creating spaces that evoke specific emotions in them. Such principles form the basis of psychophysiology and design, thus creating environments that not only have a practical and attractive effect but also appeal to our emotions and other needs. Emotional design is illustrated in spaces that stimulate feelings of surprise, create social relationships, and lead to memories.

Elements of Emotional Architecture

Light

The considered use of light allows the aims of an architect to achieve a great emotional effect in the same design. Sunshine, given its varied features and the difference of effect it creates, can stimulate the psychological state and feelings of a person, producing a feeling of freshness, warmth, and arousal to the outside. On the other hand, extremely bright artificial lighting chases away all the positive feelings and can create the impression of upset or anxiety. Designers often direct light toward specific architectural features to accentuate details and create the desired ambience

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Light_© Stylepark

Colour

Color is the soul of our emotional spectrum. Humans respond to colour the same way they respond to music or art. A warm colour spectrum including red, orange, and yellow can invoke an atmosphere of liveliness and fun, while cooler colours such as Persian blue, mint green, and all shades of indigo bring in an ambience of calmness and freshness. Colour in architecture is one of the most valuable tools for designers. It not only specifies the spaces, but it also creates a visual focal point and sets given emotion. When creating an environment, the colour palette chosen should reflect its purpose. For example, a lively place with a sporting spirit might use a warm, cheerful colour palette while a calming environment for meditation might use a dimmer, calmer one.

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colour_© Tumblr

Texture

While the aesthetics of a building are determined by the materials chosen, how we feel in a particular space is significantly impacted by the textures of these materials. Scratches and rugged surfaces can add a touch of a rough appearance or authenticity, while smooth textures can convey a feeling of elite or sophistication. Architects frequently use texture as a tool to inject reality and visual compatibility with gestalt into their designs and to cause a more powerful tactile experience, evoking emotional responses from people.

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texture_© purpurpurpur.co.uk

Scale

Sometimes, the size of a building or space we are in can significantly impact our interior experience and how we feel in it. A large, opulent room can evoke feelings of grandeur. On the other hand, a little place where you feel comfortable and secure is being transmitted the feelings of comfort and security. Architects in their designs frequently use a scale to create a dramatic impact. They may do this through over-the-top elements that bring whimsy or by using undersized items that emphasize coziness.

Case studies showcasing effective use of these elements in design, Designed by Frank Gehry, the Guggenheim Museum in Bilbao is renowned for its use of light as a sculptural element. Moreover, the building facade made of titanium shines in all kinds of enthralling combinations, surely making the crowds jump from what is ever-moving affecting the person’s experience.

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Guggenhiem museum Bilbao_©Archdaily-flickr

Challenges and Opportunities

Conceiving a building with an emotional impact already the architects’ remit, and in addition, poses them with a variety of difficult and equivocal issues to be solved. Though the aim is to create places at which our audiences can find themselves and resonate with them on a profound emotional level, this is not easy and does not become even simple.

the challenges architects face in designing for emotional impact: monuments that are hard to collect and archives affect the way architect recognizes, create, and represent buildings. As such, the role that architects play in these processes is very important.

Subjectivity

Recognizing emotions can be challenging due to their subjective nature and varying interpretations from person to person. Everybody can feel very different emotions in the same event. While one person may be moved, the other can simply watch the goings-on. Architects stand at a tricky juncture of power hierarchy during design, trying to materialize the concept entrenched in human consciousness and emotions.

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subjectivity_©Archdaily-Iwan Baan

Budget and Resources

Designing for emotional impact is normally resorted to after one is through with the creation of the actual output but that involves more resources in terms of time and budget. Adding design features, like premium quality products, hi-tech lighting, and individual details can make product design costly, where the balance is very hard to achieve.

Sustainability

Bringing emotional effects under control along with sustainability is another major hurdle that architects confront. However, there are always some design elements that may be used to provide an emotional link but appear not to be compatible with the sustainable mission. Designers need to come up with the most imaginative techniques to provoke all of the senses without sacrificing the environment to an extent.

Opportunities for future advancements in emotional architecture: 

Advances in Technology 

Recent inventions like VR and AR often underlie novel ideas for architectural space that are not only realistic but also stimulate one’s emotions. Such technologies take users to space, thus enabling them to experience space in a manner that was not possible before, due to which emotional design has now got some new dimensions.

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virtual Reality_©ArcTron

Biophilic Design

The Biophilia concept which aims to bring about nature whether it be plants or greenery even in a built environment, appears to be gaining acceptance as a good way to improve the occupants’ life happiness. Through the use of botany, water, and natural light, designers are on the tails of those spaces that emanate a sense of calm, life, and connection with nature.

Community Engagement

Such a case may result in the emergence of sites where the community was actively involved at every take throughout the design process thus these sites become more emotionally charged. One way through which architects can capture this input is by involving the future occupants and stakeholders. This openness gives architects a better understanding of people`s emotional needs, the values that drive them, as well as their aspirations for the final product.

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Community engagement_©Metropolis  magazine

Conclusion

However, in the end, the description of human conduct in the built spaces of societies is a very captivating and complex area that is not inaccessible to psychologists, architects, and designers. Architects can evoke emotions by carefully reviewing and understanding how different architectural features can impact people on an emotional level. Through innovative design concepts, architects can meet practical needs while also creating an emotional connection with the human heart. A comprehensive examination of the connection between architecture and human emotions leads to the conclusion that the science of apsych architecture is capable of deeply influencing the society we live in. Architects can create empathetic and enriched environments by incorporating psychological and emotional well-being services. Architects can create empathetic and enriched environments by incorporating psychological and emotional well-being services.

Credits:

Three religions under a single roof (no date) Stylepark. Available at: https://www.stylepark.com/en/news/three-religions-under-a-single-roof (Accessed: 07 April 2024). 

Mediastorehouse (no date) Prints of pantheon interior, ancient rome, Media Storehouse Photo Prints. Available at: https://www.mediastorehouse.com.au/north-wind-picture-archives/ancient-history/pantheon-interior-ancient-rome-5877815.html (Accessed: 07 April 2024). 

Lamprecht, R. (2024) Taj Mahal, Flickr. Available at: https://www.flickr.com/photos/richardlamprecht/14006012639 (Accessed: 07 April 2024). 

T-A-H-I-T-I (2012) T-A-H-I-T-I, Tumblr. Available at: https://t-a-h-i-t-i.tumblr.com/post/30944242783/moroccan-tile-by-chrissy-olson-on-flickr (Accessed: 07 April 2024). 

(No date) The 10 best things to do in Riyadh – 2024 (with photos) | tripadvisor. Available at: https://www.tripadvisor.co.uk/Attractions-g293995-Activities-Riyadh_Riyadh_Province.html (Accessed: 07 April 2024). 

Gallery of AD classics: The Guggenheim Museum Bilbao / gehry partners – 1 (no date) ArchDaily. Available at: https://www.archdaily.com/422470/ad-classics-the-guggenheim-museum-bilbao-frank-gehry/521fa052e8e44eb94a000034-ad-classics-the-guggenheim-museum-bilbao-frank-gehry-photo?next_project=no (Accessed: 12 April 2024). 

Gallery of the Museum of Art and photography Bangalore / mathew and Ghosh Architects – 1 (no date) ArchDaily. Available at: https://www.archdaily.com/998501/the-museum-of-art-and-photography-bangalore-mathew-and-ghosh-architects/641dd21e5e7a1362d621455e-the-museum-of-art-and-photography-bangalore-mathew-and-ghosh-architects-photo?next_project=no (Accessed: 12 April 2024). 

CSchaich (2023) VR application for museum exhibition, ArcTron. Available at: https://www.arctron.de/references/2019-en/vr-application-for-museum-exhibition/ (Accessed: 12 April 2024). 

Good neighbors: How architecture schools are rethinking their relationship to Rust Belt Cities (2021) Metropolis. Available at: https://metropolismag.com/viewpoints/acsa-annual-meeting-pittsburgh-architecture-school-community-engagement/ (Accessed: 12 April 2024). 

 

Author

An enthusiastic architecture student deeply in love with reading and writing, Harshavarthine is eager to explore her growing interest in architecture journalism. Her burning passion for architecture and writing promises to illuminate readers' knowledge in this digital era and aims to captivate their imagination with profound stories about architectural marvels.