The adventure of photography has a long history. This adventure gives rise to many debates, such as whether photography is an art or not, what a photographer should do when confronted with an ethical situation, or whether photography is real or pure fiction. The acceleration of photography is very impressive and scientifically proven. With the development of DSL cameras, computer applications like Photoshop, smartphones, and applications like Instagram that use effective photo filters, taking photos has become more practical, popular, and quite cheap. Because it’s cheap and convenient, accessing photography gear is easier than ever, leading to a growing number of demographics interested in photography. Thanks to the latest social networks, people can now easily share their photos with others. However, every coin has two sides. On the one hand, the popularity of photography seems to be an obvious advantage. On the other hand, however, photography begins at the very moment when the photographer decides where to stand behind the camera and how to position his lens. How it will be edited, where it will be published, and what will be written under it – the answers to all these questions directly affect public opinion, and not everyone is in a position to make such decisions. This creates a popular agenda that sets the status quo. With just a handful of manipulated photos, you can change the minds of an entire society. You can start or end wars simply by changing the direction of your target according to your intentions. This explains the power of photography, which is why it is an organ of popular propaganda. Editorial photography is traditionally understood to mean the images that accompany an article in a publication. But editorial images can also stand alone and suggest a narrative or outline a creative concept. “What makes it different from advertising is that it has a narrative element,” says professional photographer Amanda Lopez. Unlike a photograph of a football game or a political rally that is not related to the scene, editorial images require more planning and preparation. When an article highlights a specific subject, such as a person, a fashion show, or a piece of architecture, it is usually photographed in a more intimate or detailed way to emphasize the narrative. “It’s about capturing the moments in between. I make sure I’m not just concentrating on who’s in front of my camera, but also framing the surroundings,” says photographer Allie Hine.
TYPES OF EDITORIAL PHOTOGRAPHY
“There are so many different types of editorial photography,” says Lopez. “For example, my editorial focus is on people, but there are also food photographers, fashion photographers, photojournalists, and all of that falls under editorial photography.” Also, images in magazine and newspaper articles are often for editorial use only, meaning that your rights of use are restricted and may not be further used for advertising. While certain types of photography are more editorial, such as fashion photography, almost any subject can be photographed in an editorial style. Editorial portraits may focus on a person’s life or passions, while a fashion editorial tends to focus on a single garment or clothing line. It depends on your story and where your photo will be featured. When you create for The New York Times, your editorial style is different than what you would do for Teen Vogue. When creating editorial photography, always keep your client, your product, your story, and your goal in mind. Publishers can finance themselves with the proceeds from the sale of syndication rights and have no intentions. Don’t sell anything, so it can also be photos taken for newspapers, magazines, books, etc. That doesn’t mean they can’t enjoy artistic value, but they don’t intend to sell anything specific like cars or clothes, etc., while commercial photographers produce their work to promote products like detergent and soap brands. Which may include photographs showing models wearing product logos prominently displayed throughout the image. What makes a photo “editorial”? And what defines something as “commercial”? A photographer might take pictures for magazines like National Geographic Magazine because they want them published so people can see their work, and not necessarily because those pictures contain advertising. Commercial photographers also photograph weddings, concerts, portraits, etc., but these frames are mainly used to advertise products and services and are branded. Editorial Photography, as the name suggests, is more editorial in nature. Typically used for news and magazine articles or material that can be sent to publication without either party having a financial interest (e.g., stock photos). Images often have captions accompanying them that describe them, often in some sort of raised caption box so they don’t get blocked as you scroll through the online content, and often include comments about what’s going on behind what you don’t see Can you? The scene within the image itself. You’d think this type of photojournalism would primarily focus on major world events, but in fact, it covers everything from celebrity gossip to sporting events like NASCAR races! branches also fulfill their purpose: the sale of products and services, which are very different across sectors.
REFERENCES
- Online sources
- (No date) What is editorial photography? – adobe. Available at: https://www.adobe.com/creativecloud/photography/discover/editorial-photography.html (Accessed: 13 June 2023).
- Demirep, G. (2015) The power of the photograph in terms of manipulation and agenda setting, International Journal of Social Sciences and Education Research. Available at: https://dergipark.org.tr/en/pub/ijsser/issue/8576/106463 (Accessed: 13 June 2023).
