Client testimonials can be a powerful tool for promoting your architecture business, as they offer a glimpse into your clients’ unique experiences and perspectives. In an industry where word-of-mouth marketing carries significant weight, these personal accounts can be the key to unlocking new opportunities and building a loyal client base. By showcasing previous clients’ positive feedback and experiences, you can demonstrate your expertise and trustworthiness, establish your brand as a leader in the field, and ultimately attract more business to your architecture firm.

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Good Communication with a Client_©Pavel Danilyuk

The Power of Social Proof: Why Client Testimonials Matter

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Professional Service Amidst a Pandemic_©Alena Darmel

Client testimonials are a powerful tool for promoting your architecture business. They help build trust with potential clients, establish credibility, and increase the likelihood of conversions. When potential clients are considering an architecture firm, they want to know they’re making an informed decision. By providing social proof in the form of client testimonials, you can give them the confidence they need to choose your firm over others. For example, imagine a potential client is deciding between two architecture firms. Firm A has a portfolio of impressive work, but Firm B has a portfolio of impressive work and several glowing client testimonials. The testimonials might be the factor that pushes the potential client to choose Firm B.

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Actor Brad Pitt and Architect Frank Gehry_©Anthony Poon

There are countless examples of the power of social proof in action. For instance, when actor Brad Pitt teamed up with architect Frank Gehry to design a New Orleans home, it immediately caught the attention of the architecture community and the media. The project garnered significant publicity, and Gehry’s reputation as a renowned architect was further cemented. In another instance, the Hearst Tower in New York City received widespread recognition when several high-profile clients, including Oprah Winfrey praised the building’s design. 

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Prototype Duplex by Architect Frank Gehry in New Orleans_©Kevin Scott

From Website to Word-of-Mouth: Leveraging Testimonials to Boost Your Reputation

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Social Media Profile_©Lisa Fotios

Client testimonials can take various forms, including written, video, and social media reviews. Written testimonials are the most common type, and architects often display them on their websites. They are easy to obtain and can be edited for grammar and clarity. Video testimonials are more personal and can be shared on social media platforms. However, producing them requires more effort and investment. Social media reviews, which appear on platforms like Yelp or Google, can be beneficial or detrimental. Positive reviews enhance credibility, while negative reviews can damage the firm’s reputation.

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Communicating about the Process_©Pavel Danilyuk

Architects should identify satisfied clients and approach them politely and professionally to obtain client testimonials. When requesting a testimonial, it is essential to provide clear instructions and specific questions to guide the client’s feedback. Incentives such as discounts or giveaways can also encourage clients to provide feedback. However, firms should prioritise authenticity and avoid manipulating or fabricating testimonials. Obtaining genuine client feedback builds trust and establishes credibility with potential clients, leading to increased conversions and business growth.

Putting Your Testimonials to Work: Best Practices for Sharing and Promoting Them

To effectively use client testimonials, it’s important to prominently display them on your website, ideally on your homepage or a dedicated “Testimonials” page. Social media platforms like LinkedIn, Facebook, and Instagram are also effective places to showcase testimonials. Additionally, incorporating client testimonials into email newsletters, brochures, and other marketing materials can reinforce your firm’s credibility.

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Webpage Layout_©storyset

When showcasing client testimonials, use real photos or personal stories and experiences to connect authentically with potential clients. Video testimonials can also be particularly compelling and engaging. Incorporating quotes into headlines or infographics can capture attention and make your testimonials stand out.

Ask satisfied clients for feedback after the project is completed. Be specific about what you are looking for, such as highlighting a specific aspect of your services or sharing a personal story. Follow up with clients and offer incentives or rewards, such as discounts or access to exclusive events, for providing testimonials. By making the process easy and convenient, you can encourage more clients to share their positive experiences and help build your architectural firm’s reputation.

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Guided Process_©storyset

It’s also important to showcase a diverse range of clients in your testimonials. Make sure they represent a variety of demographics, project types, and industries. This can help potential clients see that your firm has experience working with various clients and can meet their unique needs.

While prioritising positive testimonials is important, don’t ignore negative reviews or feedback. Responding to negative feedback professionally can show potential clients that your firm takes feedback seriously and is committed to providing excellent service.

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Looking at both sides_©storyset

Vary the types of testimonials you display beyond just written testimonials. Consider incorporating video testimonials, audio testimonials, or even screenshots of social media reviews. This can add variety and make your testimonials more engaging and exciting.

It’s also essential to keep your testimonials up-to-date and relevant. Regularly update them by adding new testimonials every few months or after completing a significant project.

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Updates_©storyset

Use testimonials strategically by incorporating those that highlight specific services or specialties you want to promote. For example, if you want to showcase your expertise in sustainable architecture, look for testimonials that specifically mention your firm’s sustainability practices. By following these best practices, you can effectively use client testimonials to establish trust and credibility with potential clients and help grow your business.

Closing Thoughts: Let Your Clients Speak

Clients in a Participative Planning Discussion_©Alena Darmel

By following best practices for obtaining client testimonials, you can build trust and credibility with potential clients and increase your chances of winning new business. Remember to make the process easy and convenient for your clients, and be strategic with timing and wording. With a strong collection of client testimonials, you can showcase your expertise, build a positive reputation, and stand out in a competitive industry. So start gathering those testimonials today and let the power of social proof work for you!

References:

Grant, S. (2022) Why testimonials are so important for your brand, Wyzowl. Available at: https://www.wyzowl.com/why-testimonials-are-important/ (Accessed: 09 May 2023). 

The Importance of Customer Testimonials and How to Get Them (2023) HostPapa. Available at: https://www.hostpapa.com/blog/marketing/the-importance-of-customer-testimonials-and-how-to-get-them/ (Accessed: 09 May 2023). 

Whoriskey, P. (2015) What happened when Brad Pitt and his architects came to rebuild New Orleans, The Washington Post. Available at: https://www.washingtonpost.com/news/wonk/wp/2015/08/28/what-happened-when-brad-pitt-and-his-architects-came-to-rebuild-new-orleans/ (Accessed: 09 May 2023). 

Author

S, an architecture student, strives for innovative designs that inspire and enhance communities. Focused on sustainability and well-being, she aims to bring bold ideas to life through a deep understanding of architecture.