The Bent Chair Group unveils its most ambitious project yet – The Bent Collective – a groundbreaking, 22,000 sq. ft. design and lifestyle destination that brings together all of its signature brands in one seamless, immersive experience.
Project Name: India’s Boldest Lifestyle Hub with 6 Verticals Under One Roof
Studio Name: The Bent Collective
Located on MG Road, New Delhi, The Bent Collective houses Bent Chair, Natelier, Bent Rugs, Bent Art, Bent Mosaics, and Plum, the design and décor café. It is not just a store – it’s a curated design ecosystem that merges furniture, art, surfaces, décor, and hospitality into a one-of-a-kind retail journey.
From the bold, expressive designs of Bent Chair, to the luxurious refinement of Natelier; from statement-making Bent Rugs and Bent Art, to innovative surface solutions by Bent Mosaics – every element of interior living finds a home here. To complete the experience, Plum, India’s first-ever retail-restaurant concept, offers guests the chance to dine amidst and shop for the very pieces surrounding them.
Inside The Bent Collective
Bent Chair: A trailblazer in creative furniture design, Bent Chair is known for its bold, edgy and playful aesthetics. Its three design languages – Neo Maximal, Parisian Classic, and Urban Chic – cater to eclectic, elegant and contemporary urban sensibilities alike.
Natelier: As Bent Chair’s luxury arm, Natelier presents finely crafted, bespoke furniture through three curated collections: London Manor (classic opulence), Earthy Escape (organic minimalism), and Cozy Lodge (warm, rustic comfort). Each line embodies artisanal mastery and timeless sophistication.
Bent Rugs: An artistic reimagining of floor coverings, Bent Rugs showcases hand-tufted and hand-knotted pieces that blend traditional weaving techniques with modern patterns and bold motifs, turning floors into stunning canvases.
Bent Art: A gallery-style destination offering collectible wall art and sculptural décor, Bent Art brings individuality to interiors through limited-edition artworks and striking installations that create bold focal points.
Bent Mosaics: Pushing the boundaries of surface design, Bent Mosaics celebrates craftsmanship through intricate geometric patterns, tactile textures, and bespoke applications. Signature collections like Arcana, GeoMatrix and Giardino turn walls and surfaces into works of art.
Plum: Launched in 2018, Plum returns as India’s first décor-meets-dining experience. A café and concept store in one, every element from seating to tableware is shoppable. Guests can dine, discover and take home pieces that reflect the brand’s signature aesthetic of playful sophistication.
