The new Gardenia beauty salon in the center of Moscow is the brand’s second location. The first one opened in 2021, with an interior also designed by architect Ariana Ahmad. “I wanted to create a continuation, so it would be clear that it’s part of the same story,” says the architect. “Guests often describe the atmosphere of the first salon as homelike. From the level of service to the design details, it’s immediately clear that the owner built the space as if it were for themselves.”
Project Name: Elegant beauty salon Gardenia in Moscow
Studio Name: Ariana Ahmad
Location: Moscow
Photo credit: Mikhail Loskutov
Style: Natalia Onufreichuk
The new salon occupies two wings of a building with a total area of 1,000 square meters, each with a separate entrance. “We considered a huge number of layout options before settling on this one,” Ariana explains. “The space needed to be not only convenient for guests but also highly functional for the staff.”
The idea of creating a homelike atmosphere was carried over from the first salon, but the new location also had to offer enhanced functionality. The architect divided the salon into two zones. The first features massage rooms, aquatornado areas, a hammam, and a Russian banya with a separate basin for herbal soaks, as well as spaces for massage and relaxation. Two prep rooms — one for women and one for men — allow guests to get ready for treatments, with layouts designed to accommodate multiple practitioners working at the same time.
The second wing offers a range of holistic consultations — from physiotherapists and endocrinologists to dietitians and nutritionists. Here, visitors can undergo diagnostics, identify deficiencies, and receive personalized treatment plans.
There is no long connecting corridor between the two wings; they function independently while remaining part of a unified concept. The architectural rhythm is defined by softly lit corridors with arched openings, which visually unify the interiors. Artworks from the Booroom Gallery collection are seamlessly integrated into the spatial composition.
To create a sense of warmth and comfort, the architect paid special attention to natural finishes. Core elements from the first salon were reinterpreted: the patterned flooring was redesigned, and the floral light fixtures by Olga Engel became key art objects, shaping the character of the interior. Soft, rounded shapes encourage relaxation, while warm wood tones and travertine flooring enhance the calming atmosphere.
The fluid forms of sofas and armchairs by Christophe Delcourt, the tranquil paintings by Li Chevalier, and the organic sculptures of Mattia Bosco create a serene environment for contemplation and inner restoration.
This is a place that offers a rare feeling of peace and comfort in a bustling city, providing guests with both visual and tactile pleasure through its thoughtfully designed spaces.
