It has some lineage origin which can be traced back to Moroccan artists, and each Beni Rug is produced with much attention being taken to produce a confusing design of the ageless pattern. In contrast, FRAMA applies a Scandinavian approach to the design and is therefore minimalist: the design is strict and only natural materials are employed to be unpretentious. The Terrain collection embodies a harmonious marriage between these two worlds: an oriental feel from the authenticity of Moroccan Day Rugs combined with clean lines from the Danish brand FRAMA designs.
The terrain is the name of the second collection which draws inspiration from nature and looks like the surface of the Moroccan desert. And it will display rugs as earthy-coloured, with a varying texture that pays homage both visually, and through sensations, to earth. Crafted with Beni’s methods of hand weaving, these rugs also maintain this equilibrium because while giving off the feeling of warmth, they also have a minimalist feel to them. Hence, the production of a natural-looking edited collection fits well into the contemporary interior designs that accentuate the sense of touch and balance space.
Often all the products in the Terrain collection are unique pieces and each of the accessories is made entirely out of natural wool, spun and then woven by hand by the Beni’s artisans. This is, of course, a very labour-intensive process, so no two pieces will be alike: a celebration of the flaws. Intuitive characteristics of handwork bring soul and personality into the warranty of each rug and allow the natural surface to sing as the landscape. Each of them encourages the skin to contact the tactile surface of the natural material.
Although the forms of the Terrain collection are laconic, they deliver warmth and richness to any interior at the same time. With colours going from warm sandy beige to warm earth tones and soft celadon greens, these geometric rugs will not overpower the interiors they are placed on but will sit harmoniously with most styles of decoration. These patterns and textures are quite delicate and definitely can be used in any area of a house. They give enough complexity to the distance and add depth to the design without overpowering the work.
These rugs are unique and perfect for any home as they were created with features focusing on long-lasting characteristics. Seemingly regardless of the context in which they are used whether in a minimalist contemporary living area or a more traditional one the Terrain rugs set the scene with aplomb. Through this cooperation, it can be seen how Beni Rugs and FRAMA have given an approach of the artisanal technique that added a modern design thus preserving the beauty of the rugs throughout the years.
Therefore, Beni Rugs and FRAMA’s Terrain collection is an excellent embodiment of skillfulness and simplification. It writes about the tradition of making Moroccan rugs and the Scandinavian approach to design. For all lovers of style and practicality and those who want to turn an ordinary room into a quiet oasis the Terrain collection is perfect.
