With the introduction of “Natelier by Bent Chair,” Bent Chair—a brand known for reasonably priced luxury in furniture and décor—proudly announces its daring entry into the ultra-luxury market. Natelier, which is located on MG Road, Delhi’s prime hub for décor, offers a cutting-edge shopping experience that redefines class and artistry. With this endeavor, Bent Chair embarks on a new chapter and presents designs that epitomize refinement and painstaking craftsmanship.
Project Name: Natelier Clubhouse
Studio Name: Bent Chair
For the first time, Bent Chair has produced a location that is more than simply a furniture store: Nattler provides a fully immersive experience that allows users to picture their homes according to their own design tastes. In addition to selling goods, Natelier designs spaces that uplift and provide a holistic design experience that appeals to the soul. Eight diverse zones—Maximum Charm, Contemporary Haven, Luxe Retreat, Monochrome Modernity, Boho Bliss, Classic Couture, Neo Heritage, and Alpine Elegance—represent the many styles found throughout the store.
The name “Natelier” pays homage to the brand’s visionary pioneers, Natasha and Neeraj Jain, by capturing the significance of the letter “N”—a representation of cutting-edge innovation, fresh fashion trends, sophisticated aesthetics, and fostered creativity. This new brand philosophy is a reflection of a dedication to advancing design, appreciating fine details, and fostering artistic expression. Modern design and classic style come together in Natelier by Bent Chair.
The dynamic father-daughter team of Natasha and Neeraj Jain, whose innovative vision has already propelled Bent Chair to success, is at the center of this event. With Natelier, they are now directing their brand toward a more refined aesthetic that will appeal to lovers of exquisite craftsmanship and fine art. Natelier is a symbol of Bent Chair’s transformation into an opulent, high-end brand with neutral, subtle designs that are based on handcrafted skill.
The Natelier flagship store, spanning an astonishing 22,000 square feet, is an engaging experience rather than merely a place to shop. Eight well thought-out flats, ranging in style from Alpine Elegance to Maximal Charm, are available at the store. These areas let visitors fully imagine how stunning objects from Natelier might be incorporated into their own homes.
The flagship store also boasts a curated collection of artworks that blend classical and contemporary styles, featuring reimagined pieces by masters such as Pablo Picasso, Edvard Munch, Cy Twombly, Georgia O’Keeffe, and Gerhard Richter. Each artwork has been carefully chosen to enhance the store’s aesthetic and create a captivating visual journey for visitors.
The bright, quirky aesthetic that Bent Chair is known for is abandoned in favor of a world of understated yet classic elegance in Natelier’s designs. The collection creates a new design language that speaks of understated elegance by emphasizing premium materials including elegant woods, bright stones, plush textiles, and sleek metals.
