Synonymous with athletic innovation and excellence, Nike is one of the premier brands in the industry. Air Jordan, Air Force 1, and Converse (since 2003) are all part of the…
Considered an important part of our daily lives, social media can be regarded as a cultural convergence, translating into media convergence, participatory culture, and collective intelligence, and directly reflects and…
Daniel Freytag & Greig Anderson A designer/photographer and a creative director came up with a company called Freytag Anderson. After travelling all over the world through mutual connections and similar…
Brand design and product design are two sides of the same coin. One focuses on crafting stories to evoke emotions and build connections and an identity while the other focuses…
Minimalism is a design that includes only minimal elements into the design. ‘Less is more’ quoted by Ludwig Mies van der Rohe is a famous quote that represents minimalism. Minimalism…
Logos represent the brands in the simplest form and with the most visual recognition for the user. The purpose is to establish a sense of familiarity for the people to…
Branding for architects is not just about a beautifully designed logo. When it comes to promoting your architecture firm, a distinctive brand is essential to communicate what makes your business…
What is a logo? A logo is the identity of the brand. It visually communicates the core values, vision and beliefs the brand stands for. It comprises of a combination…
Logos are the most important part of the visual identity of a brand. Logos set the aesthetic, tone, and value of the entire product. However, questions on how and where…