Ladies and gentlemen, enthusiasts of innovative design and the compelling narratives behind it, welcome to Future Talks by RTF, a platform where we engage in thought-provoking conversations with the visionaries who breathe life into captivating design stories.
Today, we are thrilled to introduce a remarkable guest, Peter Salhani, a co-founder and the editor of sparkle.space, an independent platform dedicated to illuminating the stories of creatives in the realms of architecture, design, culture, and social action.
Peter’s career is a testament to his commitment to storytelling in the world of design. As a freelance journalist, he has contributed to both online and print publications, bringing insights and narratives that resonate with readers. Additionally, his expertise extends to working closely with architects, crafting communication strategies, and creating compelling content that spans multimedia platforms.
Notably, Peter’s influence extends to the editorial world, having served as an editor for respected publications such as architectureau.com, Architecture Bulletin, and Monument magazine. He brings a wealth of experience as an invited jury member for architecture awards programs, and he has played a pivotal role in representing consumer interests as a member of the NSW Architects Registration Board from 2013 to 2020.
Peter’s unique perspective, enriched by a Bachelor of Arts in psychology and law, allows him to interpret the built environment through a holistic lens, providing fresh insights into the dynamic intersection of design, culture, and society. Join us as we explore the extraordinary journey of this multifaceted storyteller and gain invaluable perspectives on the ever-evolving world of design.
RTF: How do you balance the need for creativity with the demands of deadlines and editorial guidelines?
Peter: Deadlines are always a juggling act, but they also compel you to prioritize your time and tasks. So, I find if I make ‘friends’ with my deadlines, it helps trigger the creative impulse and process.
RTF: What would you suggest to aspiring designers and creatives who wish to get featured in top publications?
Peter: I would say be clear about two things – know your story and know your target audience. There’s no point pitching an off-grid, small sustainable home in the bush to “Retirement Monthly” magazine.
RTF: In a bag full of content that comes your way, what grabs your attention, and what would be your idea of a good pitch to a journalist?
Peter: A well constructed pitch grabs my attention – one that clearly and concisely tells me the WHO, WHAT, WHERE, and WHY of the project or person. Pitches about projects or people based purely on their fame don’t mean much to me. There’s got to be something innately compelling at a human or technical level in the pitch.
RTF: What advice would you give to aspiring writers and editors looking to break into the industry?
Peter: I would say find the niche that interests you to write about, so it doesn’t feel so much like work. Practice your craft and accept knockbacks graciously; writing is a slow burn, and it can take years to get a break. The more you practice, the better you get. And importantly, I would say, branch outside of your comfort zone if the opportunity presents itself. Say yes to as much work as you think you can handle. And if you;re pitching ideas to a publication, make sure you read the publication first, to make sure you’re pitching to the right platform. One last thing – see everyone in the industry as a potential collaborator, and keep your ear to the ground.
RTF: What criteria do you use when selecting manuscripts for publication or editing projects?
Peter: Is it interesting, educative, inspiring, relatable? Is it relevant or timely? Does it speak to the audience of our platform?
RTF: What are some common challenges you face as an editor, and how do you overcome them?
Peter: Information overload! As an editor everybody wants your attention so you have to ruthlessly prioritize your time, your inbox and your face to face meeting schedule.
RTF: Are there any upcoming projects or collaborations that you’re excited about?
Peter: Yes, I’m working on a book about a Sydney building and precinct that I think will be beautiful.
RTF: What design principles and trends are currently influencing the world of magazine and editorial design?
Peter: Magazine and editorial design are in constant flux, but in many ways we’re in a ‘back to the future’ moment – as print design devolves (in my view) to austere minimalism. In digital publishing, the current challenge for content creators is to craft relevant, relatable content that satisfies the SEO requirements, without sacrificing intelligence and insight.
Portrait photographs taken by Anthony Basheer.
