Laure Carsalade is a French journalist deeply rooted in the world of architecture and design, best known for her work with AMC Magazine, a renowned French publication specializing in architecture and construction. With a career shaped more by experience than by formal training, Laure’s journey into journalism was driven by a lifelong love for writing, literature, and curiosity about the world around her.
Her first encounter with the profession began at TF1, a major French television channel, where she assisted journalists during high-pressure news cycles—including the crash of the Concorde, just days into her time there. While she didn’t attend a formal school for journalism, Laure honed her skills through hands-on experience, guided by a deep commitment to observation, inquiry, and storytelling.
Laure’s entry into architecture and design journalism was serendipitous: during a flight back from China, a conversation with a magazine editor led to her first opportunity in the field. Though she initially lacked technical knowledge of architecture, her multilingual abilities and innate curiosity enabled her to quickly immerse herself in the design world, particularly through covering industry fairs and interviewing professionals.
Laure describes AMC Magazine as a publication with a strong editorial identity, favoring depth and clarity over trend-chasing. With a legacy of over 50 years, AMC is known for its rigorous, informative, and technical approach to architectural journalism, often referred to more as an “artistic book” than a typical magazine. While its printed format is intentionally traditional and detailed, its digital platforms allow more experimental and interactive engagement with readers.
Over time, she rose to manage sections of AMC Magazine focused on products, materials, interiors, and design trends. One of her key inspirations has been the annual Salone del Mobile in Milan, which she considers a pivotal event for anyone passionate about design. She is especially drawn to the tactile, human side of design—the kind that tells stories, evokes emotion, and supports the way people live and interact with their spaces.
Laure upholds a strong ethical boundary between editorial integrity and advertising, advocating for transparency and unbiased reporting in a niche field where personal connections and industry pressures can blur lines. Her approach is guided by France’s journalistic code of ethics, and she values independence in her work, often emphasizing that genuine curiosity, honesty, and passion outweigh formal credentials.
In her words, journalism is “like being a student forever”—a continuous journey of learning, questioning, and connecting. For young professionals, she advises staying true to one’s interests, being honest, and always writing for people, not algorithms.
She brings a theatrical sensibility to her storytelling, having once used theatre as a tool to empower others in public speaking. Her love for scenography and interior environments is deeply tied to this sensibility—seeing spaces not just as structures, but as living narratives.
For the full in-depth conversation, please find the detailed one-on-one interview at the link below.
