In this fast-moving world where people have less time to read, graphic design promotes visual communication to interact with people especially in the field of architecture where it is important for architects to engage with the client. This binds architectural projects with the people where graphical experience affects the all-over design in a wide sense. This art of visuals may include graphic forms, words, sketches, animation, and illustrations with different colors, typography, images to portray the best of the outcome it can give.

Here are 10 tips for architects who are interested in Graphic Designing:

1. Strategy

To obtain a specific target or to justify the concept behind a certain graphic project, strategy incorrect direction helps till the completion of the design. Specific studies on design elements help to understand what exactly an architect is trying to appeal to the graphics.

Strategy - Sheet1
Strategy - Sheet2

2. Collect designs that inspire.

Good designs with strong content that has a meaningful result and the message which the graphic is portraying, inspires the viewers and always demands more such concepts. The design should meet the present scenario with a powerful idea that can excite people for the context and outcome of the graphic project.

Collect designs that inspire. - Sheet1
Collect designs that inspire. - Sheet2

3. Focusing on diagrams

Graphics always need a logical run. To make the story understandable, diagrams help in enhancing visual clarification to the ideas. Just with fewer or no words, diagrams pull the visual context to the approach.

Focusing on diagrams

4. Using illustrations

To portray large concepts without photorealism, illustrations convey the personality of the design. If the theme of the project is too ambitious or futuristic to depict through photographs, the use of illustrations enhances the visualization objective. Apart from this, illustrations create a sense of balance in the graphics while strengthening by conveying emotions with no words.

Using illustrations - Sheet1
Using illustrations - Sheet2

5. Use of animation and motion graphics.

If the design is contemplating to interpret complex and multiple ideas, it is easy to represent it in the video format by engaging motion graphics and animation using cartoons, symbols, and other graphical elements. This not only simplifies the complex message but also brings more amazement in the design project.

Use of animation and motion graphics.

6. Use of maps and infographics.

Use of maps and infographics emphasize the project location. Also, it conveys information based on location in a visual format so that it engages people to understand, read, and get details and particulars of the project. With beautiful infographics, the design can be easily connected to the audience.

Use of maps and infographics.

7. Photography

Good photography along with the graphics leads to building a better design. Photography strengthens the elements of the graphics and enables the viewers to understand better the impact of color, light, proportions, scale, and importance of texture. As visual communicator photography is always important where aesthetics is a concerning element.

Photography - Sheet1
Photography - Sheet2

8. Social media

To target a large audience with the project and for focusing on brand recognition engagement of design on social media by sharing well-designed content on it helps to grow and able to target more potential designs.

Social media

9. Renderings

Architectural renderings are a very powerful way of Representation for untrained eyes. It can be the best way to understand material pallet, scale, proportion, lighting, and form of the design.

Renderings - Sheet1
Renderings - Sheet

10. The medium of presentation.

Above all, to develop and deliver compelling presentations to the graphics, the use of software and graphic pads are of utmost importance. Adobe Illustrator, Adobe Photoshop, Affinity Designer, Adobe InDesign, Core IDRAW graphic suits are some of the software on which interested Architects can look upon.

The medium of presentation.

Shivani Dolas is a curious architecture student .She is passionate about the current and future trends in architecture and thinks that apart from design and creativity, research has established itself as a third pillar in architecture. She is also ardent about conservation and sustainability in this field which encourage her to explore more into the domain.

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