Organized by MADE Eventi, MADE EXPO is the leading Italian event dedicated to innovative and sustainable solutions for architecture and construction: an unprecedented and specialized view on materials, coatings and building envelopes.

Project Name: MADE EXPO 2023
Studio Name: Studio Marco Piva

MADE EXPO 2023 by Studio Marco Piva - Sheet2
©Studio Marco Piva

Inside the Construction pavilion – Hall 2P, stand F13 F21 H14 H22 – the Saint-Gobain space designed by Studio Marco Piva is distributed over 450m2 and describes an experiential path between nature and matter, innovation and sustainability.

The installation is divided into two areas: 9 vertical and variable-height totems design the first exhibition space without perimeter walls under the banner of surprise and emotion; the second space, operational and functional, immerses the visitor in a new relationship with the Saint-Gobain brand.

The exhibition space designed by Studio Marco Piva is fluid and immersive: a hybrid solution between different environments.

The totems, varying in height between 3 and 5m, narrate nine different material surfaces – plaster, metal, glass wool, rock wool, bitumen, glass, mirror, NHL lime, cement – characterized by grazing light. Also particular is the presence of “green” among these essential sculptural elements: a selection of plants and trees to describe the new Saint-Gobain city in step with sustainability.

Verticality and Nature for maximum energy efficiency.

The second exhibition environment opens with the entrance to the booth. Bright lines from the scenic suspended ceiling bring the visitor’s attention back to the Saint-Gobain desk: a reception desk as an experience table covered with tactile and processed materials available to visitors. Surrounding the entrance is a sensory area to the right and a professional training area to the left.

The sensory area shows the comfort of living in a Saint-Gobain house: a small intimate and cozy space thanks to the constructive covering of the walls-thermal-acoustic insulation and visual comfort-illustrates all the benefits of Saint-Gobain Italia solutions. In particular, access to this area is marked by Ether: the innovative door system designed by Studio Marco Piva for Lualdi in collaboration with MicroDevice. All the furniture featured is BBB design.

©Studio Marco Piva

The training area, on the other hand, is intended for targeted meetings with industry professionals. Curved walls configure this multifunctional space: depending on the type of meetings with partners and clients, the aera is equipped with stools and large monitors.

Finally, the Materioteca area consists of large tables equipped with touchscreen monitors and maquettes, so that individual visitors can get in touch with Saint-Gobain: experimenting and interacting independently with its materials and products. The MyPlanner software built into the monitors allows a project to be configured at its best, right from its initial stages.

The stand in its entirety tells the story of Architecture and its materials by combining research, inventiveness and expressiveness: technology and innovation-from the integrated walls with transparent ledwalls to the graphics on the totems-point to new goals such as sustainability and an increasingly conscious use of energy resources and recycled and recyclable materials.

The proposal of an innovative and contemporary urban lifestyle is manifested through the selection of high-end finishes and materials and extreme care for every space and detail.The stand, created as a survey, addresses the search for new materials tailored to the design context, new construction technologies, new procedures and hi-tech systems to use and manage spaces and functions with a better and more balanced use of available resources.

Studio Marco Piva with Saint-Gobain has designed a meeting space – exhibition and work – dynamic: between art and decoration, architecture and design.

The promise is an interactive and open experience that tells the story of the company.

Author

Rethinking The Future (RTF) is a Global Platform for Architecture and Design. RTF through more than 100 countries around the world provides an interactive platform of highest standard acknowledging the projects among creative and influential industry professionals.