The evolution of materials has embarked on its influence on the building and construction industry for decades now. The introduction of new materials may have a broader influence but the usage of the old material doesn’t seem to fade away as well. Having multiple materials is an advantage yet a hectic job to keep up with the ever-changing material market and so, it may seem extremely feasible to stick to our comfort zone and use the same materials.

Using and experimenting with different materials may seem hectic but is extremely crucial and so, we hope to provide you with enough reasons to experiment with materials by the end of this article –

1. For Growth

Architects and designers those have many years of practice and experience recognize that many external factors play a vital role in delivering quality service – the competitors, Customers and the Material being the most important factor. They also realise that architecture is a journey and learning is a constant process in the industry and hence it’s impossible to know everything. Learning and experimenting with materials promotes growth and understanding and stands as an important part of the entrepreneurial process.

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2. To Obtain Real World Data about Their Environment

Experimentation about materials can help obtain an individual to explore material data and choose material to be used by and for the clients in a particular environment. It also allows them to predict the outcomes of the material to be used on a larger scale.

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3. To Find More Opportunities and Alternatives

Architects and designers have always been spotted searching for mostly cheaper or expensive alternatives concerning the client’s brief. Experimentation with Materials allows one to find more opportunities to discover about a certain idea and various alternatives to execute the same idea in different materials. It also promotes exploring or discovering a different perspective or a method to meet the expectation of the target clients.

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4. To Meet Customer’s Demand

While various advantages are available to experiment with material, experimenting with the material helps meet customers’ demands effectively as well. As the trends and styles with the material and designs keep changing, the clients these days already have everything researched about how they want their work to be delivered knowing multiple ways to resolve issues and cater to the client’s requirement becomes already easy.

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5. To Enhances Decision Making Process

Experimentation with materials can run on smaller scales to generate actionable information and experience by pointing potential usage, merits and demerits. This makes it easy to make detailed experiments on a larger scale where measured parameters, right time frame can be well estimated. Experimentation with material enhances new ideas and specific approaches to make a data-driven decision.

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6. Feedback from Experiments can help gain profits

When an experiment is executed the result is certainly not positive all the time. However, feedbacks from other professionals or in some cases even from the clients can prove to be extremely helpful to understand just not the flaws but also can help in improving the experimentation standards.

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7. Experiments will help deliver decisions on Facts and not assumptions

If materials have been experimented with in an office/firm, the process of executing correctly, the results can become learning or decisions to be delivered. Also, when inputs, execution and output are understood well, multiple probabilities can help decision making better and grab target clients in the industry.

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8. Closing options early may not give a chance to stand out

Often sticking around to the comfort zone and choosing to use the same materials may seem easy and convenient but it may not allow you to stand out and showcase yourself differently. Also, not experimenting with materials may make a designer / Architect repeating similar things and creates a monotonous effect through their design timelines.

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9. It Limits Creativity

Limiting one’s boundaries to the same materials limits one’s creativity with experimenting and trying new things. Often seeking a designer or an architect using the same materials might seem boring, repetitive, uninteresting and not creative enough. Also, playing on the safe side limits one’s creativity and creates low acceptance to trying and experimenting with new materials.

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10. Trendsetting and Revolution

There seems to be no doubt in the fact that all the great material revolutions and trends have happened because they once experimented. Experimenting with Materials have not only resulted in creative outputs but also has given exceptional ways of using the same materials in multiple formats.

As we all know failures teach us more than success, with experimenting it may not be certain to always find a perfect or a positive result but it surely enhances your knowledge and helps you find an output that helps you set trends in the industry.

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Citations for websites: 

‌Small Business – (n.d.). The Significance of Market Research to Small Business Owners. [online] Available at:

‌Entrepreneurship In A Box. (2017). 4 Reasons Why You Should Begin With Business Experiments. [online] Available at:

 [Accessed 27 Sep. 2021].

‌590shares and 3.9kreads (2019). 10 Reasons You Can’t Be Afraid to Experiment & Fail with Your Content. [online] Search Engine Journal. Available at:

 [Accessed 27 Sep. 2021].


Disha is an architecture graduate from Nagpur University, 2021. Being an avid traveler, she has always tried to connect the city’s art & culture with architecture. She is a keen learner & an extremely creative individual who always seeks opportunities to enhance knowledge & experience in the field of architecture.