David Carter founded CAD in 1960. The Warwick, UK situated firm is operating globally as a leading product designer and developer. It focuses on the sectors: ‘Medical and Scientific’, ‘Commercial and Industrial’, ‘Consumer’, and ‘Transportation’.

The founder is the British designer Ronald David Carter. He is known among other things for the Stanley knife to Le Shuttle and carrying vehicles under the Channel.

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David Carter ©The Guardian

1. Stanley knife

In 1961, David Carter’s professional breakthrough came with the design for the reinterpretation of the Stanley knife, which was ubiquitous at the time. Characteristic is the combination of elegance and functionality.

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Stanley Knife ©Stanley Safety Knife Blades
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Stanley Knife ©Stanley Safety Knife Blades
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Stanley Knife blade ©Stanley Safety Knife Blades

2. Eurotunnel Shuttle

CAD designed the Eurotunnel for Brush & Bombardier in 1994, including the design of colors, materials, and interior.

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Eurotunnel ©dca-design.com
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Eurotunnel ©dca-design.com
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Eurotunnel ©dca-design.com

3. First Class interior

In 2014, DAC designed the First Class interior for Singapore Airlines. This involved the seating concept designs, industrial design, Insight and strategy, Mechanical design, Usability, and RF Visual Brand Language.

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First Class interior ©dca-design.com
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First Class interior ©dca-design.com
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First Class interior ©dca-design.com

4. Optic

DAC received the red dot award for the Optic in 2016. The theme was an Augmented reality cycling helmet, in which the company was able to implement the color, material, and finish of the helmet.

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Optic ©dca-design.com
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Optic ©dca-design.com
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Optic ©dca-design.com

5. Axe/ Lynx

For the design Axe/ Lynx for Unilever DAC won the DuPont Award for packaging innovation. The work, developed in 2014, included Mechanical Engineering, Packaging design, Production support, Prototyping, Testing and evaluation, Suitability for use and HF. 

The product can convince through a combination of precision engineering, design, and technology in a way that creates multisensory yet functional packaging.

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Axe/ Lynx ©dca-design.com
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Axe/ Lynx ©dca-design.com
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Axe/ Lynx ©dca-design.com

6. The Rolly

The Rolly developed in 2020 won the red dot award. The focus here was on industrial design and ease of use. It is a bib that facilitates feeding babies. The bib can be rolled up. All other utensils are then stored in this roll. Thus, it helps parents to manage messy mealtimes on the go.

The polyurethane bib has a semi-structured bottom that supports the pots during transport. When worn, these soft plates rest on little ones’ laps or on the high chair table, providing a clean surface on which to place food. The compact carrier keeps cutlery and bibs clean before meals, before rolling back up to keep all the mess on the inside surface after meals.

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The Rolly ©dca-design.com
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The Rolly ©dca-design.com
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The Rolly ©dca-design.com

7. ZX TM Lidar unit

ZX TM Lidar device was developed for ZX Lidare in 2018. This device measures the wind speed, wind direction, as well as wake caused by neighboring wind turbines. The data allows wind farm operators and turbine manufacturers to tune and control turbines throughout the farm to optimize the performance of combined power generation.

The instrument consists of two main elements: the Lidar Optical Head (LOH), which is mounted on the outside of the wind turbine housing or nacelle, and the Lidar Control Unit (LCU), which is mounted inside the nacelle. 

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ZX TM Lidars unit ©dca-design.com
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ZX TM Lidars unit ©dca-design.com
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ZX TM Lidars unit ©dca-design.com

8. Autonomous vehicle sensor mounting and enclosure

In 2018, DAC designed a sensor mount and enclosure for autonomous vehicles. This was about roof-mounted sensor and camera mounting and enclosure for autonomous vehicles.

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Autonomous vehicle sensor mounting and enclosure ©dca-design.com
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Autonomous vehicle sensor mounting and enclosure © FOV modelling (a) direct FOV (b) indirect FOV. 

9. RAEDA

As an AI personal trainer RAEDA uses 3D depth mapping for real-time coaching and thus shows the right form and technique in strength training.

DAC developed it in 2020, inspired by the ongoing pandemic and large-scale lockdown.

The device works with a smart TV and provides an intuitive user interface that shows a real-time image directly from the RAEDA camera. The TV acts as a mirror that shows the correct form and technique for the exercise at hand.

RAEDA’s design was inspired by weights and fitness equipment and won the red dot design award.

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RAEDA ©dca-design.com
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RAEDA ©dca-design.com
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RAEDA ©dca-design.com

10. Sakura

The Sakuru design is about a personalized cosmetics experience that generates no packaging waste. The inspiration comes from visions of how digital technologies and social media will be used in the future. The idea is to allow users to print their own makeup palettes with a reusable cartridge.

DCA created Sākuru (“circle” in Japanese) for a cosmetics industry that can bring the joy of makeup to its users without waste. The concept uses the principles of the circular economy to rethink the way makeup is made and used.

Sākuru is a tabletop device that uses existing dispensing and curing technologies to build up layers of liquid and powder makeup on a reusable palette. One squeeze contains the exact amount of makeup needed for one application.

Users can design a customized palette that is automatically printed each day, with a removable mini palette. The AI analyzes usage behavior so that it becomes better at predicting the user’s exact needs.

Sākuru uses a reusable cartridge of bases, pigments, and additives that can be combined to create a huge range of colors and features. When Sākuru detects that the cartridge is almost empty, its subscription service delivers a replacement directly to the user’s door. 

The old cartridge is returned, cleaned, and refilled. The hardware unit was designed, with durable materials and modular components that can be repaired and upgraded as technology evolves. It has no fixed digital interface, allowing users to use any smart device and take advantage of evolving smartphone technologies.

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Sakuru ©dca-design.com

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