Did you ever wanted a piece of furniture but couldn’t get the right colour or the right fabric for it? That one Pinterest option you like but couldn’t find it in your market? Or you wanted to customise, and they said to order it in bulk or else the price will be high! So what if I tell you there’s a firm where you can customize your materials at a very cheap rate! The Inside is an online home furnishing brand launched by the designer Christian Lemieux that offers all the furniture you need in different styles, sizes and end number of variables which you can customize at affordable prices. The company aims at diversifying the options of budget-friendly designs and letting the client choose the style, fabric, colour they want as per their personality. The firm also helps the customer in deciding by curating their choice and advising them on the same. The Inside invest in colourful patterns, florals, bright, and quirky designs. All the images on their site are 3D renders which makes them sustainable as they don’t have to produce an actual set for marketing. From sofas, cabanas, Ottomans to all sorts of different furniture designs it gives a wide range of fabric styles to choose.

The Inside- 10 Iconic Projects

1. Maximalist muse | The Inside

The patterns in this series are bold, with bright colours and patterns. The patterns resonate a lot with animal prints that makes it a centrepiece.

“More is more and less is a bore” – Iris Apfel.

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Running zebra pattern with a vibrant yellow colour for sofa. @www.theinside.com
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An abstract pattern for pillow covers @www.theinside.com

2. Transitional chic

A perfect blend between the classic and the modern patterns, its designs are elegant and subtle in colour. Fabric is of smooth and comforting velvet or soft leather which then depends on the client to choose as per his preference.

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Branches on Square back bed. @www.theinside.com

3. Mid-century modern | The Inside

Modernist movement of the late 50s was the inspiration for this design style. The style characterized by the use of uncluttered and sleek lines has organic and geometric patterns that are evident in the design which combined with warm colours stand out well in a complementary neutral background.

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Geometric patterns called Ink Melio for the headboard. @www.theinside.com
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Deep blue Sperduti on Tuxedo chair. @www.theinside.com
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Deco ottoman in grey geo @www.theinside.com

4. Relaxed traditionalist

The design is reminiscent of a bygone era but with a twist to give it a more modern look. It features rich colours and symmetrical patterns such as straight lines, checks, polka dots which paired with soft fabrics are very inviting and cosy.

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Blue checkered pillow cover and headboard with straight lines. @www.theinside.com
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Fawn pattern. @www.theinside.com
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Delft Chintz for square back bed@www.theinside.com

5. West coast bohemian | The Inside

The style features small and simple patterns that are repeated over with cool colours to achieve a bohemian aesthetics. The designs are soothing to the eye and provide a cosy escape to everyone.

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The bohemian pattern on bed. @www.theinside.com
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Mid-century bed in Tusk doro@www.sfgirlbybay.com

6. The Inside x Scalamandre

In collaboration with 90 years old heritage firm the House of Scalamandre, the Inside launched this style which has been inspired by nature. It has organic prints with a bold colour statement. The pattern goes well with scalloped screens, Ottomans and modern platform beds. The newest fabric in this collection is the flying cheetah pattern.

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Quirky orange coloured paired with flying cheetah pattern. @www.theinside.com
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Animal prints for square back bed. @www.theinside.com

7. Palm beach preppy

The palm beach preppy styles resonate the 70s classic design with nautical lines, pastel colours and floral patterns. It works well with outdoor furniture to give fun and beach-going look to it. Fabric swatches in this style are ink cabana strips, banana palm, French blue Clarence strips and cinque tera in different colours.

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Outdoor furniture with dotted pattern @www.theinside.com
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French Blue Clarence strips on art deco bed. @www.theinside.com
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8. Modern minimal | The Inside

It follows a minimalistic approach to design with simple, clean lines, dots or patterns. It has a monochromatic colour palette with a clear and precise transition between areas of colour.

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Modern minimal - Sheet2
Navy velvet fabric on modern sectional. @www.theinside.com

9. The Inside x SF Girl by Bay

The Inside in collaboration with SF girl launched their bohemian-inspired fabric patterns which give an elective vibe to everyday modern furniture designs. It features laid back, simple and clean patterns, and a mono-colour melange of unique layers and pastel colours.

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Patterned pillow covers. @www.theinside.com
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Patterned cocktail chair. @www.theinside.com
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Cube Storage Ottoman. @www.theinside.com

10. The Inside x Old World Weavers | The Inside

One of the most respected luxury textile brands in the industry, Old World Weavers has designed the patterns for these fabric collections. The designs are a perfect melange of a sophisticated modern look with a multicultural aesthetics such as the Siberian tiger pattern inspired from wildlife of tundra region.

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Tiger print X-bench @gracedavisinteriors
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Siberian Tiger pattern on Mid-century sofa. @www.theinside.com
The Inside x Old World Weavers - Sheet3
Mid-century sofa in Verdure Bois De Chene@www.theinside.com

This sustainable firm is making buying furniture fun with lots of options and variety to choose from and is a delight for any designers who want their personality added to their designs.

“Your shortcut to a chic home – for every style and budget”- The Inside.


Nitin Mhapsekar is currently pursuing his undergraduate degree in Architecture. He is upskilling and trying different possibilities for his career. He loves travelling and going on adventures as well as using his leisure time to read fictions, cook and research.