Mattel.Inc is one of the most iconic legacy brands in the world of consumer goods. The company was established in 1945, and its history is a great example of how…
Technology and tools have always shaped how architects think and produce over the years, from hand drawings to AutoCAD drawings, from hand-made models to the use of parametric software. Today,…
“Imagination is more important than knowledge.” These were the words of the great scientist Albert Einstein. Imagination is an amazing human capability that has promoted the exploratory nature of humans…
When we first started our jobs or internships as architects, we must have noticed that most professional practices are serious and diligent when it comes to a few housekeeping rules,…
Origins of a Legacy Brand (1931 Beginnings) Kokuyo Camlin Ltd. is a story of strength, creativity, and strong emotional attachment. It is a large competitor in the stationery and art…
Frank Gehry is not merely an architect; he is a brand in his own right. Few designers have achieved such immediate recognisability, where a single curve, twist, or fragmented surface…
Every enduring brand rests on a foundation of values, and in the world of engineering excellence, few names embody these values as strongly as Henry Royce. Half of the legendary…
A Brand Built to Last While some brands are simply digital tools of the future, there are a few that still manage to impress for their quality, trust, and consistency…
Faber-Castell, founded in 1761 by cabinet maker Kaspar Faber, is a German privately held multinational manufacturer of stationery items as well as high-end writing instruments and luxury leather goods. The…
The Architectural League Prize for Young Architects + Designers has long been recognised as one of North America’s most progressive platforms for emerging architectural voices. Every year, it offers a…
Architectural criticism has long served as a mirror and a compass for the built environment, reflecting societal values while guiding future design directions. From the eloquent prose of 19th-century commentators to…
Building Brands: Akshat Bhatt examines the fascinating interrelationship between innovative brand building and imaginative design. By introducing the latest trends and technological advances, Akshat Bhatt shifts architectural branding into the…