Shreeji Ceramics, a leading 27-year-old tile and sanitary-ware company in Surat, sought a new showroom to reflect its legacy while embracing a modern aesthetic. Spread across two floors totaling 15,000 sq. ft., it showcases a vast product range, from latest variety of tiles to sanitary ware, windows, and taps. The showroom design aims at prioritizing the product and generating a cohesive experience.
Project Name: Shreeji Ceramics 2.0
Studio Name: Crest Architects & Interior Designers
Completion Year: 2024
Total Built Area (sq.m/ sq.ft): 15,000sqft
Project Location: Surat , Gujarat
Lead Architects/ Designers name: Ar. Vijay Chauhan & Ar. Vaishali Chauhan
Photographer: Pratikruti Interior and Architecture Photography
Celebrating the multi-functionality of tiles, Mosaic, patterned, handmade, many other variety of tiles are strategically placed throughout, showcasing their potential. Artwork crafted from ceramic mosaic tiles beckons customers in the foyer, placed at key points to draw attention to the practical applications of the displayed products. The foyer and waiting area feature stunning floor patterns, while desks, partitions, and even parts of the ceiling are crafted from tiles. The staircase landing becomes an artwork with a beautiful CNC-dipped tile creation. Even the lighting fixtures are customized chandeliers made from tile panels.
Breaking away from typical monotonous showroom layouts, the layout design strategically placed mock-ups to demonstrate how various products can be used together. The layout prioritizes openness and transparency despite featuring products from various categorized vendors. A curated color and material palette ensures a cohesive space. Different products are displayed in designated areas, from flooring and ceilings to display racks, walls, and partitions. Each selection is carefully considered to create a harmonious aesthetic. The back area, showcasing large tiles and cassette series, receives focused attention through a minimal design with a grey floor and dark ceiling. Acoustic ceiling tiles with integrated track lights minimize cost.
The entire front facade transforms into a giant, eye-catching display of tiles, making the showroom a landmark. The meticulously designed lighting scheme creates an iconic image, both during the day and at night.
The first floor presents a unique challenge. Each brand had its own pre-designed layout and display. The design focus here is on providing a space with a unified lighting and ceiling design. A minimal grey floor ensures the products remain the center of attention. The ceiling design acts as the unifying element, a ribbon spanning across the entire floor, guiding customers and visually connecting each section. To reduce costs, existing PEB roof elements and services are painted dark, creating a backdrop for the metal ribbon and acoustic panels that tie the entire space together.
Shreeji Ceramics 2.0 isn’t just a showroom; it is an experience. Every detail, from the custom-designed mock-ups to the handcrafted furniture, whispers the endless possibilities of product application. Completed in mere three months, it stands as a testament to collaboration, client trust, and the magic of design. A legacy has found its modern voice, inviting customers in and promising a world of inspiration at every step.
