Renowned design studio Masquespacio has unveiled its latest project: Novu Waffle, an innovative gastronomic space in Riyadh, Saudi Arabia, that redefines the experience of enjoying a waffle. With a focus on fun and immersion, Masquespacio has created a dynamic and cheerful environment where the waffle is the undisputed star.
Project Name: Novu Waffle
Studio Name: Masquespacio
Address: Musa Ibn Nusair st, Al Olaya, Riyadh, Saudi Arabia 14611
Photography: Masquespacio
From the first glance, the iconic waffle shape takes over the space. The façade and windows display a striking pattern that anticipates the interior experience. Once inside, an imposing central rectangle of bricks, evoking the characteristic waffle squares, dominates the scene. This cubicle houses the seating area, where the waffle theme extends to the tables, stools, and cushions, immersing visitors in the Novu Waffle universe. A yellow structure suspended above this area creates a vibrant contrast with the predominant blue in the space.
The ordering path, strategically located to the right of the entrance, guides customers around the central cubicle, culminating in a wall decorated with brand images and fun messages related to Novu Waffle and the art of enjoying a waffle. This carefully designed route ensures a complete and memorable experience.
“At Novu Waffle, we sought to create a space where fun is the main ingredient,” says Masquespacio. “The waffle shape has been our main source of inspiration, and we have integrated it into every detail of the design to offer a unique and engaging experience.”
Novu Waffle is not just a place to eat waffles; it is a destination to enjoy a moment of joy in a stimulating and energetic environment.
