Erecting in the magnificent ancient capital Xi’an with a modern and stylish gesture, Sunac · Grand Milestone Modern Art Center appears like a large crystal “gift box”, which brings amazing fashionable touches to the land featuring a long history and profound culture. It aims to become a city landmark, and to lead the trend of the era.

Project name: Xi’an Sunac · Grand Milestone Modern Art Center
Interior design: Cheng Chung Design (HK)
Location: Xi’an, China
Area: 5.500 m²
Completion: October 2019
Photographers: Qilin Zhang, Ting Wang
Image copyright: Cheng Chung Design (HK)

Sunac • Grand Milestone Modern Art Center By CCD - Sheet2
©Cheng Chung Design (HK)

This incredible work was created by the joint efforts of CCD, GAD, T.R.O.P and other international teams. Designers involved poured their hearts into the project, from architectural solutions, landscape planning to interior design and artworks.

The project is situated at the junction of two core areas of the city, the Central Culture Business District (CCBD) and Qujiang Cultural Industry Cluster (QCIC). Set at the high point of Leyouyuan and adjacent to Xi’an Botanical Garden, it’s a striking presence, which floats in the air like a futuristic crystal box.

As approaching the interior design, CCD broke the boundaries among the building, landscape and interior, injected purity and tension into the 5,500-square-meter large spatial volume, and created an experiential space that combines futuristic, contemporary and artistic features, which leads visitors to a world full of imagination.

Sunac • Grand Milestone Modern Art Center By CCD - Sheet4
©Cheng Chung Design (HK)

Philosophical aesthetics & implications of time

A large irregular spherical art installation is placed at the corner of the foyer, which is eye-catching. With an asymmetrical shape, it offers varying visual experiences to people at different distances, showcasing tension of the space.

The audio/video room beside it floats above the waterscape, which forms the contract of lightness and solidness with the artwork, together merging into a harmonious coexistence.

The interior space continues lightness of the building that resembles a “floating crystal palace” and at the same time presents contemporary magnificence via the spatial pattern, functions and experiences. Its partial structures and textures embody architectural concepts in a broad sense.

Chinese aesthetic master Ye Jintian once said, “Oriental aesthetics emphasizes interaction of the abstract and the concrete, and it’s the interaction of objects that enables operation of the world and create endless changes.” The artwork at the end of the passage brings such oriental aesthetics of the abstract and concrete to the space, which tells the story of time.

Sunac • Grand Milestone Modern Art Center By CCD - Sheet5
©Cheng Chung Design (HK)

88-second travel through the time tunnel

An ultra-long escalator takes people from 1F upwards to 4F in 88 seconds, generating dramatic experiences. The linear escalator is flanked by high stone walls, which block the sight line and close off the outside world, seeming to bring people into a time tunnel highlighted by a beam of light on the top.

Such profound, eternal and pure design enables people to gain inner peace without any distraction within the 88 seconds ascending the escalator, accompanied by the light filter down from the liner groove.

As arriving at 4F, the field of vision suddenly opens up, with the super-scale transparent space presenting amazing visual experiences.

As opposed to telling the story in a straightforward manner, the 88-second elevator draws on the aesthetics of contrast in philosophy to produce changing experiences, which echoes the journey of life.

Sunac • Grand Milestone Modern Art Center By CCD - Sheet6
©Cheng Chung Design (HK)

Artistic field inside, broad world outside

4F features an 8.5-meter full-height space, enclosed by curtain walls and facade of the building core. The giant artwork and the spiral staircase together result in an artistic ambience.

Artistic elements in the space can always find the way to blend with nature, and achieve perfect harmony.

Spiral lines form the cross-floor staircase, which seems to be floating between the floors, very flexible, pure and poetic.

Sufficient space is left for the negotiation area and water bar, which guarantees privacy of conversation whilst not breaking the overall serene atmosphere.

Inside is an artistic field, outside is a broad world.

This artistic space awash with imagination and poetry is not only a spectacular hall that displays artists’ fantastic works, but also a place that evokes interaction between people and art. There are some flexible and versatile “blank” areas, which are capable of stimulating the public’s imagination and growth of art.

A giant golden mineral stone is inserted in the space, which seems to be breaking out of it. This structure symbolizes the strong heart of the building, and the map of the property development “Grand Milestone” is engraved on its surface, which shows an avant-garde way to convey information.

Light penetrates holes of different sizes, and then casts sparkling dots on the floor, which are visually pleasing.

The light projected onto the travertine wall enlightens the mind, stimulates endless imagination and thinking…


CCD/Cheng Chung Design

CCD/Cheng Chung Design (HK) was founded by Mr. Joe Cheng. Mr. Cheng is an outstanding designer who specializes in hospitality design and who has worked with most of the high-end international hotel brands. CCD’s elite team, with its detailed design knowledge, international experience, and management skills, is poised to provide top quality services and product to its clients. The diverse background of the team and its technological expertise allows it to keep abreast of new directions and innovations in the industry. CCD is ranked as#3 in Hospitality Giants 100 featured in US Interior Design magazine in October 2013—the only Asian design firm to break into Top 75. Besides, CCD won the “Asian 500” and it is the first design brand on the list.

Since establishment, CCD has received over 65 top-notched international design awards including the highest honor in the interior design field – ‘Gold Key Awards’, becoming the first Chinese interior designer who has won a grand slam in the hospitality design field.

CCD has always been the icon in the hospitality design field, with the whole industry chain operation mode (pre-consultant, architectural design, interior design, to electromechanical, lighting, logo, softcover, art, etc.) covering hotel, corporate, commercial complex, and high-end residential design. Actively innovate commercial and luxury home design, and create a smart home design laboratory to integrate the latest scientific and technological research and development results, applying to the in-depth development of CCD interior design.

Since its establishment, CCD has successively provided interior design and consulting services for more than 20 international hotel management groups, such as Marriott, InterContinental Hotels Group, Accor, Hyatt, Mandarin Oriental, Alila, Diaoyutai MGM, Wyndham, more than 50 international brands and more than 100 luxury hotels.

CCD will continue to encourage the development of hospitality design in China.

Mr. Joe Cheng

Mr. Joe Cheng is the founder of Cheng Chung Design Hong Kong, and the President of ATG. He has served as CTBUH’s first jury chair for the category of interior design, Frame Awards jury for the category of hospitality design, and has been named as ‘Mr. Fashion’ in the capital market. He has also been honored numerous titles such as UN cultural ambassador, Chinese Design of the Year, member of Hall of Fame, Professor of Guangzhou Academy of Fine Arts and so on. With his design concept of ‘Eastern artistic conception in Western form’, which has become popular around the world, CCD has received over 65 top-notched international design awards including the highest honor in the interior design field – ‘Gold Key Awards’. In 2019, CCD won the “Asian 500” and it is the first design brand on the list.

Mr. Joe Cheng has over twenty years of experience in hospitality design, with his vision and design philosophy, leading the CCD design team to the forefront of the interior design industry, and guiding the development of CCD. He has always believed that a successful design is the perfect combination of high quality construction and attention to detail. Therefore, every time when he receives a new project, Mr. Joe Cheng insists on participating from the architectural concept design stage, and presents his own unique ideas based on the functional interior designs, in order to assure that the space design is people-oriented. At the same time, he insists on participating in every detail of the project, and his rich experience has solved many problems on site. Mr. Joe Cheng has always been maintaining good communication with professional consulting company, and fully conveyed CCD’s unique design concept to other parties, and has been highly acknowledged by the clients, international hotel management groups, and third-party design partners.

Mr. Joe Cheng proposed the design topic “Oriental Aesthetics Space Design & Cultural Engineering Laboratory”, which focuses on culturally-centered ideas by creating experience-oriented interior spaces in five-star hotels, high-end commercial complexes, office designs, top-class luxury clubs and other aspects, guiding the contemporary design trend with unique creativity and innovation.

Mr. Joe Cheng proposed the design topic “Oriental Aesthetics Space Design & Cultural Engineering Laboratory”, which focuses on culturally-centered ideas by creating experience-oriented interior spaces in five-star hotels, high-end commercial complexes, office designs, top-class luxury clubs and other aspects, guiding the contemporary design trend with unique creativity and innovation.

Rethinking The Future (RTF) is a Global Platform for Architecture and Design. RTF through more than 100 countries around the world provides an interactive platform of highest standard acknowledging the projects among creative and influential industry professionals.

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