ELLA South is an experiential upgrade to an existing retail lane at Melbourne Central Shopping Centre.
Project name: ELLA
Studio Name: Craig Tan Architects
Project size: 1200 m2
Completion date: 2020
Building levels: 1
Location: Melbourne, Australia
Photography: Jaime Diaz-Berrio
A user focused design approach based on engaging the user, resulted in a thriving energetic destination.
The employment of syncopated aluminium fins from the roof glazing and mirroring of the upper walls, created spatial drama that inspires the senses of the user.
A cluster of box frames combined with paving inserts, and integrated artwork, results in an intimate, and granular alley which is resonant with the Melbourne DNA.
Despite the pandemic, Melbourne Central is leading the way in contemporary retail centres, and ELLA South adds a greater richness and layering to the urban tapestry of the centre.