Xi’an, the ancient capital of 13 dynasties, features the integration between a civilization of thousands of years and modern lifestyles, which gives the city unique charm.

The project E Pang Bookstore is located in Fengdong New Town, Xixian New Area, Xi’an, which is named for the Epang Palace nearby. Fengdong, where the project is situated, used to be the administrative center of Qin Dynasty, and nowadays has become a core area in the development blueprint of Xi’an.

Project name: Fengdong E Pang Bookstore
Project location: Fengdong Free Trade Zone, Fengdong New Town, Xi’an City, Shaanxi Province, China
Project area: 3500 sqm
Design firm: Gonverge Interior Design (https://www.gonvergedesign.com/)
Designers: Han-Sheng Cheng, Xin-Qiang Chen
Completion time: 2019.06
Photographer: Weiqi Jin

Fengdong E Pang Bookstore By Gonverge Interior Design - Sheet3Since there had been no large-scale reading space within 5 km away from the site, the project was conceived to fill the blank. The designers tried to figure out what kind of bookstore was needed based on local cultural context and geographic importance of the site.

Encountering future

Situated within Fengdong Free Trade Zone, E Pang Bookstore is the first large cultural complex in Xixian New Area, with a total area of 3,500 sqm. More than just a bookstore, it’s endowed with the attribute of a library, which also functions as a carrier of public life and urban culture.

Fengdong E Pang Bookstore By Gonverge Interior Design - Sheet8For a city, time is not linear. With time and space interweaving, the kids’ area is given a futuristic sense, which helps to evoke creativity and imagination of new generations.

The stretch ceilings are integrated with lighting, producing soft and comfortable visual experiences. Besides, suspended ceilings, walls and the floor are finished with cement, with the gray tone creating a sense of layering within the space. Glass tubes are combined with 3D holographic display, which adds futuristic scenes and elements to the space. Besides, hand work desks enable kids to learn knowledge in an interactive manner.

Fengdong E Pang Bookstore By Gonverge Interior Design - Sheet10Bookshelves, desks, chairs and circulation routes fit into children’s height and reading habits, showing humanized scale. Curved structures combined with horizontal grain result in a striking visual impression, which strengthens the sense of space and makes the area full of imagination.

Dialogue between the past and present

Designs of the atrium and adults’ reading area echo local cultural context. As opposed to adopting symbolic design languages and retro style, the designers chose to create a modest and metaphoric overall ambience, so as to fit into the temperament and spirit of Xi’an.

Fengdong E Pang Bookstore By Gonverge Interior Design - Sheet14The atrium functions as literature reading area. It’s characterized by symmetrical designs that highlight a sense of rituality, and the circulation is circled around it. Simple and clean textures make it a pure reading space.

The transparent skylight is the design highlight in the atrium, which allows natural daylight to filter in and produce a peaceful atmosphere. Besides, the modern simplistic lines outline an ideal place for people to be immersed in reading.

Fengdong E Pang Bookstore By Gonverge Interior Design - Sheet16Connecting with the present

Adults’ reading area follows the atrium’s symmetric layout, with wood, metal and stone materials forming display details characterized by linear composition. The natural textures of materials are well fused with the simplistic forms of furniture, generating a soft and gentle atmosphere.

For the sake of ensuring compound commercial operations, the bookstore is combined with other business forms. A coffee area is embedded into the space in a low profile, which provides a relaxing space for socialize. In addition, dark green elements are dotted throughout the space, presenting a dynamic visual impression.Fengdong E Pang Bookstore By Gonverge Interior Design - Sheet20

Mankind has always been fascinated by the unpredictable future while marveling at classics that have withstood the test of time. Such mixed sentiment helps to result in diversified designs of the project, rebuilds the order of time, connects the present and past in an accessible cultural space, and showcases an austere yet striking power.

Gonverge Interior Design

Gonverge Interior Design is from Taipei, which integrates creativity, efficient execution and diverse cultural backgrounds and strives to convey a universal humanistic spirit via cultural & creative spaces in commercial fields. Based on incisive analysis as well as insightful and forward-looking positioning, it excels at endowing commercial spaces with the potential for profit making and sustainable operation, and has so far completed a series of “commercial + cultural & creative” landmark projects that are rooted in local context and go beyond geographic restrictions.

Han-Sheng Cheng


Han-Sheng Cheng, Founder, Spatial Design & Commercial Planning Director 

Boasting 25 years of practical experience in the realm of traditional commerce, controlling over all aspects of projects with the roles of consultant, planner and designer, and leading the team to look ahead and keep up with the world.

Hsin-Hsuan Lu, Design Director

Sticking to a people-oriented and sensory experiences-based design approach, working to explore and maximize the connection between the space and people.

Xin-Qiang Chen, Design Director

Advocating to convey “the elements and value of world view” through spatial entities such as materials, proportions and scales.


Rethinking The Future (RTF) is a Global Platform for Architecture and Design. RTF through more than 100 countries around the world provides an interactive platform of highest standard acknowledging the projects among creative and influential industry professionals.

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