This jewellery store was envisioned as a space where design takes center stage, transcending the conventional idea of a jewellery showroom. Drawing inspiration from Mount Rushmore, the concept revolves around a monumental mountain form sculpted from sandstone the hero material.
Project Name: Swastik Jewellers
Studio Name: Grey Ink Studio
Location: Karol Bagh, Delhi
Architect and designer- Ar. Sarvesh Chadha, Ar. Resham Sethi
Picture credit: Asmita Khodankar
Carved across three to four massive sections, the sandstone not only forms the sculptural “heads” but defines the overall mountain installation, creating drama, texture, and a sense of permanence throughout the space.
While the display units remain minimal allowing each jewellery piece to shine individually the overall design embraces maximalism. Every corner, wall, and surface carries intricate details, from textures to lighting, creating layers of visual interest.
The earthy tones of sandstone and other materials were deliberately chosen to highlight the sparkle of the diamonds while grounding the interiors in warmth and tactility.
Executing the sandstone installation was a challenge, with each section weighing tons, requiring precise engineering and craftsmanship. Yet the result is breathtaking: a space where every element, from sculptural forms to subtle detailing, contributes to a cohesive, immersive experience. Here, minimal display meets maximalist design, transforming the act of viewing jewellery into an encounter with art, materiality, and thoughtful spatial storytelling.
